Türkçe English Curriculum Key Learning Outcomes
Marketing
General Description
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Brief History
Mustafakemalpaşa Vocational School Marketing Program has been providing education since the 2001-2002 academic year.
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Qualification Awarded
Upon successfully completing the 120-ACTS credit program and acquiring the program qualifications, the students graduate with Marketing Associate degree.
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Level of Qualification
Short Cycle
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Specific Admission Requirements
The applicant should have a high school or its equivalent diploma and the other requirements are determined by OSYM (Student Selection and Placement Center) in accordance with the applicable legislation of YOK (Higher Education Council)
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Specific arrangements for the recognition of prior learning
The provisions in “Regulation on Transfer among Associate and Undergraduate Degree Programs, Double Major, and Subspecialty and the Principals of Credit Transfer among Institutions in Higher Education Institutions” are applied.
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Qualification Requirements and Regulations
In order to obtain an Associate Degree in Marketing, students must successfully complete all of the compulsory and elective courses (equivalent to a total of 120 ECTS) and to have at least 2.00 GPA (grade point average) over 4.00
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Profile of The Programme
The aim of Marketing Program is to train individuals who are entrepreneurs, have effective communication skills and the fundamental qualities of marketing business and also who are able to use computer programs related to their field.
Marketing Program provides a two-year training following high school education. Formal Program accept about 30 students. The students are also required to complete a 30-work day internship program. The students are required to take and successfully complete all the compulsory courses in the program. They are also required to take and successfully complete elective courses in II., III., and IV. Semesters as well as compulsory courses.
The students are required to have a grade point average of at least 2.00 over 4.00 GPA for graduation
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Key Learning Outcomes & Classified & Comparative
1. To be able to apply and use theoretical knowledge related with marketing into working life.
2. To be able to clearly represent the designs and applications related with marketing to their co-workers, superiors, serviced persons or organizations and to have the ability to work as a team.
3. To be able to recognize and analyze the problems confronted in marketing practices and to be able to offer solutions
4. To be able to operate the processes related with marketing.
5. To be able to pursue and apply the current developments related with marketing
6. To be able to develop and apply marketing strategies in accordance with product, price, distribution and promotional aims.
7. To have the required knowledge for marketing personnel on sales, advertisement, customer relationship management, product management, brand management and online marketing and to be able to apply such knowledge.
8. To have the persuasive skill and the ability to communicate effectively in the business life.
9. To be able to use the knowledge and communication technology tools and other vocational instruments and techniques.
10. To have the conscience to behave according to vocational ethical codes.
11. To have the ability to comprehend and use the vocational legal legislations.
12. To have the foreign language knowledge that will be adequate enough to communicate and to follow the international literature on marketing.
SKILLS Cognitive - Practical
  • To be able to operate the processes related with marketing.
  • To be able to clearly represent the designs and applications related with marketing to their co-workers, superiors, serviced persons or organizations and to have the ability to work as a team.
  • To be able to develop and apply marketing strategies in accordance with product, price, distribution and promotional aims.
  • To be able to recognize and analyze the problems confronted in marketing practices and to be able to offer solutions
  • To be able to apply and use theoretical knowledge related with marketing into working life.
  • To have the required knowledge for marketing personnel on sales, advertisement, customer relationship management, product management, brand management and online marketing and to be able to apply such knowledge.
KNOWLEDGE Theoretical - Conceptual
  • To have the ability to comprehend and use the vocational legal legislations.
  • To be able to pursue and apply the current developments related with marketing
  • To be able to develop and apply marketing strategies in accordance with product, price, distribution and promotional aims.
  • To have the required knowledge for marketing personnel on sales, advertisement, customer relationship management, product management, brand management and online marketing and to be able to apply such knowledge.
  • To have the conscience to behave according to vocational ethical codes.
  • To be able to operate the processes related with marketing.
  • To be able to apply and use theoretical knowledge related with marketing into working life.
  • To be able to recognize and analyze the problems confronted in marketing practices and to be able to offer solutions
COMPETENCES Field Specific Competence
  • To be able to use the knowledge and communication technology tools and other vocational instruments and techniques.
  • To have the conscience to behave according to vocational ethical codes.
COMPETENCES Competence to Work Independently and Take Responsibility
  • To have the required knowledge for marketing personnel on sales, advertisement, customer relationship management, product management, brand management and online marketing and to be able to apply such knowledge.
  • To be able to clearly represent the designs and applications related with marketing to their co-workers, superiors, serviced persons or organizations and to have the ability to work as a team.
  • To be able to operate the processes related with marketing.
COMPETENCES Communication and Social Competence
  • To be able to use the knowledge and communication technology tools and other vocational instruments and techniques.
  • To be able to pursue and apply the current developments related with marketing
  • To be able to recognize and analyze the problems confronted in marketing practices and to be able to offer solutions
  • To have the persuasive skill and the ability to communicate effectively in the business life.
  • To have the foreign language knowledge that will be adequate enough to communicate and to follow the international literature on marketing.
COMPETENCES Learning Competence
  • To be able to pursue and apply the current developments related with marketing
  • To be able to develop and apply marketing strategies in accordance with product, price, distribution and promotional aims.
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Occupational Profiles of Graduates With Examples
The trainees who graduate from Marketing Program have the opportunity to work at marketing departments, sales departments, marketing research departments, advertisement departments of the firms in private sector, advertising and public relations agencies, hotel management, customer services of the banks and various firms and other marketing fields as well as public domain provided that the acquire a valid and admissible point from KPSS exam (Public Personnel Selection Examination). The graduates are working in these position under the title of manager, curator, expert or staff.
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Access to Further Studies
The graduates who successfully complete their associate training have the opportunity to apply to related undergraduate programs on condition that they acquire a sufficient mark from External Transfer Exam executed by OSYM (Student Selection and Placement Center)
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Examination Regulations, Assessment and Grading
A student has to register at the beginning of the semester and has to attend at least 70% of the theoretical lessons and 80% of the practices in order to be able to enter the final exam of that particular course. The students are given at least one mid-term exam and one final exam. Mid-term exam (the grades given by assignments, lab exams and quizzes may also be added to mid-term grade) consists 40% of the pass mark and final exam consists the other 60%. All the exams are evaluated out of 100. The students have to acquire at least 50 points from the final exam. A student who has acquired AA, BA, BB, CB or CC as the pass mark from any course is considered as successful for that particular lesson. DC and DD are conditional successful grades. A student has to obtain 2.0 GPA (General Point Average) in order to be considered as successful for a course which they have received DC or DD as pass mark.
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Graduation Requirements
A student has to pass all the courses (a total of 120 ACTS), obtain at least 2.00 GPA over 4.00, escape FF or FD for any courses and complete the compulsory internship in order to be able to successfully complete the program.
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Mode of Study
Full-Time
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Address and Contact Details
Mustafakemalpaşa MYO-Pazarlama Program Başkanı
Öğr. Gör. Dr. Hande ARIKAN KILIÇ
arikanh@uludag.edu.tr
Dahili:61559
Öğr. Gör. Dr. Fatih BİLİCİ
bilici@uludag.edu.tr
Dahili:61533
Adres: Mustafakemalpaşa Meslek Yüksekokulu, Atariye Mahallesi Cumhuriyet Caddesi No:4/1 PK 16500 Mustafakemalpaşa / Bursa
Tel: +90 224 294 26 59, +90 224 613 31 02
Fax: +90 224 613 96 66
Mustafakemalpaşa MYO Maili:mkpasa@uludag.edu.tr
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Facilities
There are a library, a computer lab with internet connection and classrooms with technological equipment (projection, smart board, internet connection) in the college. Additionally, seminars in which experts and managers from the business world conveyed their knowledge and experience are hold.
1. Semester
Course Code Course Title Type of Course T1 U2 L3 ECTS
ISYZ001 GENERAL BUSINESS Compulsory 3 0 0 5
MVUZ019 GENERAL ACCOUNTING Compulsory 3 0 0 4
OSPZ048 BASIC MATHEMATICS Compulsory 3 0 0 4
OSPZ050 INTRODUCTION TO ECONOMICS Compulsory 3 0 0 5
PZRZ107 PRINCIPLES OF MARKETING Compulsory 3 0 0 6
ATA101 ATATURK'S PRINCIPALS AND HISTORY OF REVOLUTIONS I Compulsory 2 0 0 2
TUD101 TURKISH LANGUAGE I Compulsory 2 0 0 2
YAD101 FOREIGN LANGUAGE (ENGLISH) - I Compulsory 2 0 0 2
Total 30
2. Semester
Course Code Course Title Type of Course T1 U2 L3 ECTS
OSPZ047 STATISTICS Compulsory 3 0 0 4
PZRZ106 SALES MANAGEMENT Compulsory 3 0 0 6
PZRZ108 ADVERTISING Compulsory 3 0 0 5
ATA102 ATATURK'S PRINCIPLES AND THE HISTORY OF REVOLUTIONS II Compulsory 2 0 0 2
TUD102 TURKISH LANGUAGE II Compulsory 2 0 0 2
YAD102 FOREIGN LANGUAGE (ENGLISH) - II Compulsory 2 0 0 2
Click to choose optional courses. 9
Total 30
3. Semester
Course Code Course Title Type of Course T1 U2 L3 ECTS
MKPSI SUMMER PRACTICE-I Compulsory 0 0 0 4
PZRZ201 MARKETING RESEARCH Compulsory 3 0 0 3
PZRZ207 MARKETING COMMUNICATION Compulsory 3 0 0 4
PZRZ211 COMPETITIVE STRATEGIES Compulsory 3 0 0 3
OSPZ003 VOCATIONAL FOREIGN LANGUAGE I (ENGLISH) Compulsory 3 0 0 4
Click to choose optional courses. 12
Total 30
4. Semester
Course Code Course Title Type of Course T1 U2 L3 ECTS
ISYZ038 INNOVATION MANAGEMENT Compulsory 3 0 0 3
MKPS II SUMMER PRACTICE-II Compulsory 0 0 0 4
PZRZ003 INTERNATIONAL MARKETING Compulsory 3 0 0 4
PZRZ210 BRAND MANAGEMENT Compulsory 3 0 0 3
OSPZ002 VOCATIONAL FOREIGN LANGUAGE II (ENGLISH) Compulsory 3 0 0 4
Click to choose optional courses. 12
Total 30
2. Semester Optional Courses
Course Code Course Title Type of Course T1 U2 L3 ECTS
ISYS031 PUBLIC RELATIONS Optional 2 0 0 3
ISYS043 CONTEMPORARY MANAGEMENT APPROACH Optional 2 0 0 3
OTPZ010 INFORMATION AND COMMUNICATION TECHNOLOGY Optional 2 0 1 3
PZRS022 CUSTOMER RELATIONSHIP MANAGEMENT Optional 2 0 0 3
PZRS023 MARKETING INFORMATION SYSTEMS Optional 2 0 0 3
PZRS024 MARKETING MANAGEMENT Optional 2 0 0 3
PZRZ110 E-MARKETING Optional 3 0 0 3
3. Semester Optional Courses
Course Code Course Title Type of Course T1 U2 L3 ECTS
DTCS011 LOGISTICS Optional 1 2 0 3
ISYS045 CRISIS AND STRESS MANAGEMENT Optional 1 2 0 3
OSPS015 RESEARCH METHODS AND TECHNIQUES Optional 1 2 0 3
OSPS046 OFFICE PROGRAMMES Optional 1 2 0 3
PZRS025 SERVICE MARKETING Optional 1 2 0 3
PZRS026 MEDIA PLANNING Optional 1 2 0 3
PZRS027 CONSUMER BEHAVIOR Optional 1 2 0 3
PZRS028 ADVERTISING WRITING Optional 1 2 0 3
PZRS029 FIELD SALES PLANNING Optional 1 2 0 3
PZRS030 SOCIAL MARKETING Optional 1 2 0 3
PZRS209 WORKPLACE TRAINING I Optional 0 16 0 12
4. Semester Optional Courses
Course Code Course Title Type of Course T1 U2 L3 ECTS
BYAS025 PRESENTATION TECHNIQUES Optional 1 2 0 3
ISYS001 ERGONOMICS Optional 1 2 0 3
ISYS005 ENTERPRENEURSHIP AND SMALL BUSINESS MANAGEMENT Optional 1 2 0 3
OSPS044 DESKTOP PUBLISHING Optional 1 2 0 3
PZRS006 RETAIL MANAGEMENT Optional 1 2 0 3
PZRS012 SALES FORCE TRAINING Optional 1 2 0 3
PZRS031 SALES TECHNIQUES Optional 1 2 0 3
PZRS032 DIRECT MARKETING Optional 1 2 0 3
PZRS033 PHYSICAL DITRIBUTION MANAGEMENT Optional 1 2 0 3
PZRS034 ADVERTISING CAMPAIGNS Optional 1 2 0 3
PZRS210 WORKPLACE TRAINING II Optional 0 16 0 12
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