1	Course Title:	FINAL PROJECT
2	Course Code:	GRTZ206
3	Type of Course:	Compulsory
4	Level of Course:	Short Cycle
5	Year of Study:	2
6	Semester:	4
7	ECTS Credits Allocated:	6
8	Theoretical (hour/week):	2
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	2
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr. Gör. ERHAN MUTLUGÜN
16	Course Lecturers:	Meslek Yüksekokulları Yönetim Kurullarının görevlendirdiği öğretim elemanları.
17	Contactinformation of the Course Coordinator:	Öğr.Gör.Dr. Erhan MUTLUGÜN Teknik Bilimler MYO, Tasarım Bölümü, Grafik Tasarım Programı e- mail: emutlugun@uludag.edu.tr GSM: 0532 316 52 51
18	Website:
19	Objective of the Course:	Exprience all the design and application steps in creating, promoting and presenting processes of branding during the Project
20	Contribution of the Course to Professional Development	Students turn all the knowledge, experience and skills they have acquired during their education into a sectoral project and learn how to market the brand they have created by creating a brand. Thus, they gain the ability to do business after graduation.

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Learning Outcomes:

1 Create a concept of a brand; 2 Design the graphic elements of visual communication; 3 Design effective packages for products; 4 Design advertising and promoting elements for brands; 5 Make oral and visual presentation; 6 Take part in a team work.; 7 Experience professional processes and relations.;

22	Course Content:

Week	Theoretical	Practical
1	Discussing the functions and role of graphic design in economic field	Study on character of a brand and naming
2	Definition, steps and creating identity of a brand image	Study on character of a brand and naming
3	İmportance of the brand name and design of the elements of visual identity	Design of the logo -logotype
4	Definition and properties of logos, typography and colour discussions on logo samples	Design logo-logotype
5	The creative steps of the corporate identification like design and application of printed elements	Design of visual elements of corporate identity
6	Discussing The importance of Catchwords for brands on examples	Prepare layouts for print
7	Discussing the package design with its functional, economic, and practical properties on examples	Design package for the product
8	Repeating courses and midterm exam	Designing ads for the subject (poster, catalogues, flyers, e.t.c.)
9	Discussing the aims, medias, application steps and importance of advertising	Prepare the corporate identity booklet for print
10	Discussing the visual elements of a layout like photographs, illustrations, typographic elements on examples	Design products for brand promotion
11	Promoting design for the brand identity	Designing the stand for exhibition
12	Discussing Stand design with its properties, materials and functions on examples	Prepare stand graphics for print
13	Discussing the importance of the oral presentation, body language and persuation of a concept	Final preparation for the jury
14	Discussing the Consumer behaviours and rights ; ethic and legal limits of competition in the market

23	Textbooks, References and/or Other Materials:	Becer, E. (1999), İletişim ve Grafik Tasarım, Dost kitabevi, Ankara Craig,J. (1992), Graphic design career guide, Watson guptill publ., NY. Fishel, C. (2003), Design secrets: packaging, Rockport publ. Heibert, K.J.(1992), Graphic design process, Van Nostrand Reinhold, NY İstek, R. (2005), Görsel iletişimde tipografi ve syfa düzeni, pusula yay., İst. Garrofe, J. (2007), Structural packaging, Pageone Publ. Godfrey, J. (2006) The best of brochure design, Rockport publ. Göksel , B. , Elden, m., Kocabaş F. (1997), Pazarlama iletişimi açısından halkla ilişkiler ve reklam, Yayınevi yay. Grafik Tasarım dergisi Kınık, M. (2005) Grafik tasarım ve üretim teknolojileri, asil yay. Odabaşı, Y. (20029 Tüketici davranışı, Mediacat yay. Uçar, T.F. ( 2004), Görsel iletişin ve Grafik tasarım, İnkılap yay.
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	Measurement and evaluation is carried out according to the priciples of Bursa uludag University Associate and Undergraduate Education Regulation.
Information	Results are determined with the letter grade determined by the student automation system.

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ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	2	28
Practicals/Labs	14	2	28
Self Study and Preparation	14	1	14
Homeworks, Performances	0	0	0
Projects	1	70	70
Field Studies	0	0	0
Midtermexams	1	15	15
Others	0	0	0
Final Exams	1	25	25
Total WorkLoad			180
Total workload/ 30 hr			6
ECTS Credit of the Course			6

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 5 5 4 4 3 5 5 3 5 3 5 5 LO2 5 5 2 4 3 5 4 3 5 3 5 5 LO3 5 4 2 4 5 5 5 5 5 2 5 5 LO4 5 5 4 4 5 5 5 5 5 4 5 5 LO5 5 5 4 5 5 5 5 5 5 4 5 5 LO6 1 1 5 1 1 3 1 1 1 1 5 5 LO7 5 5 5 5 5 5 5 5 5 5 5 5

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High