Türkçe English Curriculum Key Learning Outcomes
Marketing
General Description
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Brief History
Uludağ University İnegöl Vocational School Marketing Program began to give education in 2008
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Qualification Awarded
Upon successfully completing the 120-ACTS credit program and acquiring the programqualifications, the students graduate with Marketing Associate degree.
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Level of Qualification
Short Cycle
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Specific Admission Requirements
Upon successfully completing the 120-ACTS credit program and acquiring the programqualifications, the students graduate with Marketing Associate degree.
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Specific arrangements for the recognition of prior learning
The provisions in “Regulation on Transfer among Associate and Undergraduate Degree Programs, Double Major, and Subspecialty and the Principals of Credit Transfer among Institutions in Higher Education Institutions” are applied.
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Qualification Requirements and Regulations
In order to be able to receive an Associate Degree in Marketing, it is required to successfully complete all the compulsory and elective courses a student should have (a total of 120 ACTS) and to have at least 2.00 GPA (grade point average) over 4.00
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Profile of The Programme
The aim of Marketing Program is to train individuals who are entrepreneurs, have effective communication skills and the fundamental qualities of marketing business and also who are able to use computer programs related to their field.
Marketing Program provides a two-year training following high school education. Formal and Evening Programs both accept 30 students each. The students are also required to complete a 30-work day internship program. The students are required to take and successfully complete all the compulsory courses in the program. They are also required to take and successfully complete elective courses in II., III., and IV. Semesters as well as compulsory courses.
The students are required to have a grade point average of at least 2.00 over 4.00 GPA for graduation.
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Key Learning Outcomes & Classified & Comparative
1. To be able to apply and use theoretical knowledge related with marketing into working life.
2. To be able to clearly represent the designs and applications related with marketing to their co-workers, superiors, serviced persons or organizations and to have the ability to work as a team.
3. To be able to recognize and analyze the problems confronted in marketing practices and to be able to offer solutions
4. To be able to operate the processes related with marketing.
5. To be able to pursue and apply the current developments related with marketing.
6. To be able to develop and apply marketing strategies in accordance with product, price, distribution and promotional aims.
7. To have the required knowledge for marketing personnel on sales, advertisement, customer relationship management, product management, brand management and online marketing and to be able to apply such knowledge.
8. To have the persuasive skill and the ability to communicate effectively in the business life.
9. To be able to use the knowledge and communication technology tools and other vocational instruments and techniques.
10. To have the conscience to behave according to vocational ethical codes.
11. To have the ability to comprehend and use the vocational legal legislations.
12. To have the foreign language knowledge that will be adequate enough to communicate and to follow the international literature on marketing.
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Occupational Profiles of Graduates With Examples
The trainees who graduate from Marketing Program have the opportunity to work at marketing departments, sales departments, marketing research departments, advertisement departments of the firms in private sector, advertising and public relations agencies, hotel management, customer services of the banks and various firms and other marketing fields as well as public domain provided that the acquire a valid and admissible point from KPSS exam (Public Personnel Selection Examination). The graduates are working in these position under the title of manager, curator, expert or staff.
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Access to Further Studies
The graduates who successfully complete their associate training have the opportunity to apply to related undergraduate programs on condition that they acquire a sufficient mark from External Transfer Exam executed by OSYM (Student Selection and Placement Center)
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Examination Regulations, Assessment and Grading
A student has to register at the beginning of the semester and has to attend at least 70% of the theoretical lessons and 80% of the practices in order to be able to enter the final exam of that particular course. The students are given at least one mid-term exam andone final exam. Mid-term exam (the grades given by assignments, lab exams and quizzes may also be added to mid-term grade) consists 50% of the pass mark and final exam consists the other 50%. All the exams are evaluated out of 100. The students have to acquire at least 30 points from the final exam. A student who has acquired AA, BA, BB, CB or CC as the pass mark from any course is considered as successful for that particular lesson. DC and DD are conditional successful grades. A student has to obtain 2.0 GPA (General Point Average) in order to be considered as successful for a course which they have received DC or DD as pass mark.
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Graduation Requirements
A student has to pass all the courses (a total of 120 ACTS), obtain at least 2.00 GPA over 4.00, escape FF or FD for any courses and complete the compulsory internship in order to be able to successfully complete the program.
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Mode of Study
Full-Time
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Address and Contact Details
Program Başkanı
Öğr. Gör. Cihad DOĞAN
cdogan@uludag.edu.tr
Dahili: 61745
Öğr. Gör. Ahmet Neca GÖKGÜL
necagokgul@uludag.edu.tr
Dahili: 61759
Adres: İnegöl Meslek Yüksekokulu Turgutalp Mah. Mahmut Esat Bey Cd. No:208 16400 İnegöl / BURSA
+90 224 294 26 65
Mail : inegolmyo@uludag.edu.tr
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Facilities
The training in the vocational school takes place in technologically equipped classes (projection, internet connection), computer lab with internet connection, library and conference hall. Additionally, seminars in which experts and managers from the business world conveyed their knowledge and experience are hold and technical visits are organized with the aim of seeing and learning the practices in the businesses on site.
1. Semester
Course Code Course Title Type of Course T1 U2 L3 ECTS
HRTZ115 CAREER PLANNING Compulsory 1 0 0 1
ISYZ001 GENERAL BUSINESS Compulsory 3 0 0 5
ISYZ005 COMMUNICATION TECHNIQUES Compulsory 3 0 0 4
OSPZ049 COMMERCIAL MATHEMATICS Compulsory 3 0 0 4
OSPZ050 INTRODUCTION TO ECONOMICS Compulsory 3 0 0 5
PZRZ107 PRINCIPLES OF MARKETING Compulsory 3 0 0 6
ATA101 ATATURK'S PRINCIPALS AND HISTORY OF REVOLUTIONS I Compulsory 2 0 0 2
TUD101 TURKISH LANGUAGE I Compulsory 2 0 0 2
YAD101 FOREIGN LANGUAGE I Compulsory 2 0 0 2
Total 31
2. Semester
Course Code Course Title Type of Course T1 U2 L3 ECTS
ISYZ124 PUBLIC RELATIONS Compulsory 2 0 0 3
OSPZ047 STATISTICS Compulsory 3 0 0 4
PZRZ106 SALES MANAGEMENT Compulsory 3 0 0 6
PZRZ108 ADVERTISING Compulsory 3 0 0 5
ATA102 ATATURK'S PRINCIPLES AND HISTORY OF REVOLUTIONS II Compulsory 2 0 0 2
TUD102 TURKISH LANGUAGE II Compulsory 2 0 0 2
YAD102 FOREIGN LANGUAGE II Compulsory 2 0 0 2
Click to choose optional courses. 6
Total 30
3. Semester
Course Code Course Title Type of Course T1 U2 L3 ECTS
EDÖ I SUMMER PRACTICE-I Compulsory 0 0 0 4
PZRZ201 MARKETING RESEARCH Compulsory 3 0 0 3
PZRZ207 MARKETING COMMUNICATION Compulsory 3 0 0 4
PZRZ211 COMPETITIVE STRATEGIES Compulsory 3 0 0 3
OSPZ003 VOCATIONAL FOREIGN LANGUAGE I (ENGLISH) Compulsory 3 0 0 4
Click to choose optional courses. 12
Total 30
4. Semester
Course Code Course Title Type of Course T1 U2 L3 ECTS
EDÖ SUMMER PRACTICE-II Compulsory 0 0 0 4
ISYZ038 INNOVATION MANAGEMENT Compulsory 3 0 0 3
PZRZ003 INTERNATIONAL MARKETING Compulsory 3 0 0 3
PZRZ210 BRAND MANAGEMENT Compulsory 3 0 0 4
OSPZ002 VOCATIONAL FOREIGN LANGUAGE II (ENGLISH) Compulsory 3 0 0 4
Click to choose optional courses. 12
Total 30
2. Semester Optional Courses
Course Code Course Title Type of Course T1 U2 L3 ECTS
ISYS043 CONTEMPORARY MANAGEMENT APPROACH Optional 2 0 0 3
OTPS010 INFORMATION AND COMMUNICATION TECHNOLOGY Optional 2 0 1 3
PZRS022 CUSTOMER RELATIONSHIP MANAGEMENT Optional 2 0 0 3
PZRS023 MARKETING INFORMATION SYSTEMS Optional 2 0 0 3
PZRS024 MARKETING MANAGEMENT Optional 2 0 0 3
PZRS035 DIGITAL MARKETING Optional 3 0 0 3
3. Semester Optional Courses
Course Code Course Title Type of Course T1 U2 L3 ECTS
DTCS011 LOGISTICS Optional 1 2 0 3
ISYS045 CRISIS AND STRESS MANAGEMENT Optional 1 2 0 3
OSPS015 RESEARCH METHODS AND TECHNIQUES Optional 1 2 0 3
OSPS046 OFFICE PROGRAMMES Optional 1 2 0 3
PZRS025 SERVICE MARKETING Optional 1 2 0 3
PZRS026 MEDIA PLANNING Optional 1 2 0 3
PZRS027 CONSUMER BEHAVIOR Optional 1 2 0 3
PZRS028 ADVERTISING WRITING Optional 1 2 0 3
PZRS029 FIELD SALES PLANNING Optional 1 2 0 3
PZRS030 SOCIAL MARKETING Optional 1 2 0 3
PZRS209 WORKPLACE TRAINING I Optional 0 16 0 12
4. Semester Optional Courses
Course Code Course Title Type of Course T1 U2 L3 ECTS
BYAS025 PRESENTATION TECHNIQUES Optional 1 2 0 3
ISYS001 ERGONOMICS Optional 1 2 0 3
ISYS005 ENTERPRENEURSHIP AND SMALL BUSINESS MANAGEMENT Optional 1 2 0 3
OSPS044 DESKTOP PUBLISHING Optional 1 2 0 3
PZRS006 RETAIL MANAGEMENT Optional 1 2 0 3
PZRS012 SALES FORCE TRAINING Optional 1 2 0 3
PZRS031 SALES TECHNIQUES Optional 1 2 0 3
PZRS032 DIRECT MARKETING Optional 1 2 0 3
PZRS033 PHYSICAL DITRIBUTION MANAGEMENT Optional 1 2 0 3
PZRS034 ADVERTISING CAMPAIGNS Optional 1 2 0 3
PZRS210 WORKPLACE TRAINING II Optional 0 16 0 12
Bologna İletişim
Mail : bologna@uludag.edu.tr
Tasarım & Kodlama
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