COURSE SYLLABUS

FOOD CONSUMPTION TRENDS

1	Course Title:	FOOD CONSUMPTION TRENDS
2	Course Code:	TEK4737-S
3	Type of Course:	Optional
4	Level of Course:	First Cycle
5	Year of Study:	4
6	Semester:	7
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	2
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	Non
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Doç.Dr. ŞULE TURHAN
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:	Yrd. Doç. Dr. Şule Turhan Uludağ Üniversitesi, Ziraat Fakültesi, Tarım Ekonomisi Bölümü, Görükle Bursa Tel:2242941594 e-mail: sbudak@uludag.edu.tr
18	Website:
19	Objective of the Course:	Addressing consumer purchase decision-making process is very important in the marketing and consumer behavior. Evaluation of the perspective of food consumption according to product groups, regional and national differences in food consumption study to determine the difference is the purpose of this course. Orientations and diversity in society as a dynamic examination of the situation at the level of consumption is among the targets.
20	Contribution of the Course to Professional Development

Learning Outcomes:

1	Understand the importance of consumer needs in terms of contemporary marketing practices ;
2	Individual and socio-cultural factors that affect consumer decisions to provide information about. ;
3	Purchase before, during and after the assessment to gain proficiency in consumer behavior ;
4	Relationship with the discipline of consumer behavior, marketing strategies, explain in detail the establishment and the general model of consumer behavior;
5	Learning differences in food consumption;
6	Learning of the global economic crisis impact consumer behavior ;
7	To learn new trends, the demand for goods produced by ;
8	To learn how consumer behavior affects global market changes ;

22	Course Content:

Week	Theoretical	Practical
1	Consumer markets and consumer behavior in terms of macro and micro marketing
2	Global consumer markets
3	Interdisciplinary approach to consumer behavior
4	Food industry and consumer behavior model and the situation
5	Learning, motivation and marketing practices
6	Food industry perception, attitudes and marketing practices
7	MIDTERM EXAM
8	Personality structure and marketing practices
9	Values and marketing practices
10	Lifestyle and marketing practices
11	Groups, reference groups, family, and marketing practices
12	Personal effects, social class, culture and marketing practices
13	Consumer decision-making process
14	Purchase the food industry before, during and after the consumer behavior

23	Textbooks, References and/or Other Materials:	Babaoğulu M., A. Şener, 2010,Tüketici yazıları, Hacettepe Üniversitesi Tüketici Pazar Araştırma Dayanışma Test ve Eğitim Merkezi, Ankara. Yavuz, O., 1996, Tüketici Davranışı ve Pazarlama Stratejisi, Açıköğretim Fakültesi Yayınları, Eskişehir. Mucuk İ., 1990, Pazarlama İlkeleri, Ders Yayınları, No:39, İstanbul Kotler, P., 1980, Marketing Management: Analysis, Planning and Control, Prentice Hall, Inc; Englewood Cilt: N.j.,. Baskı
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course
Information

ECTS / WORK LOAD TABLE

CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High