1	Course Title:	MARKETING COMMUNICATION
2	Course Code:	PZRZ207
3	Type of Course:	Compulsory
4	Level of Course:	Short Cycle
5	Year of Study:	2
6	Semester:	3
7	ECTS Credits Allocated:	4
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr. Gör. ÖZLEM ULUÇAY ŞAKAR
16	Course Lecturers:	Meslek Yüksekokulları Yönetim Kurullarının görevlendirdiği öğretim elemanları.
17	Contactinformation of the Course Coordinator:	Öğr.Gör. Özlem ŞAKAR ulucay@uludag.edu.tr 02247112781/61731
18	Website:
19	Objective of the Course:	Willenablethestudent, topreserveanddeveloptheimage of businessaccordingtothecompanymissionandvision, toraisethebrandvalue, toselectthemassmediatocommunicateproperlybyusingthecorrecttechniques, willcontributetoconveyingtherightmessagetotherightaudiencefortheeffort of marketing communications (advertising, publicrelations, personalselling, sales –enhancingefforts, sponsorship, Word of mouth marketing, fairs, storemanagement, e-commerce, direct marketing).
20	Contribution of the Course to Professional Development	Being able to comprehend the importance of marketıng communıcatıon and ability to use all marketıng mix elements in the marketıng communıcatıon model in business life.

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Learning Outcomes:

1 Beingabletocomprehendtheimportance of marketingcommunication; 2 Beingabletoexplainmarketingcommunicationprocessanditscomponents ; 3 Beingabletoexplainintegratedmarketingcommunication; 4 Beingabletoapplyadvertisingworks as a marketingcommunication element; 5 Beingabletoapply PR activities as a marketingcommunication element; 6 Beingabletoapplysalesdevelopmentactivities as a marketingcommunication element; 7 Beingabletoapplypersonalanddirectsellingactivities as a marketingcommunication element; 8 Beingabletodesign marketing communicationelementssuch as brandmanagement, fairorganization, womm, andsponsoring;

22	Course Content:

Week	Theoretical	Practical
1	Concept and features of marketing communications
2	Integratedmarketigcommunications
3	Communication dimensions of product, brand and package
4	Communication dimensions of distribution and price;
5	Promotion mix and its management
6	Advertising, public relations, publicity and womm
7	Personal selling andsales promotion
8	Course review and Mid-term
9	Direct marketing
10	Sponsorship
11	Cause-related marketing
12	Marketing communication in crisis process
13	Exhibitions and trade shows
14	Marketing communication planning

23	Textbooks, References and/or Other Materials:
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	Case studıes , Quız
Information	In order to evalute the success in this course, 1 midterm exam with 40 points and 1 final exam with 60 points are made. The scores of each student are compared with the criteria for passing a course in accordance with Bursa Uludağ Universty.

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ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	3	42
Practicals/Labs	0	0	0
Self Study and Preparation	5	3	15
Homeworks, Performances	0	10	40
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	15	15
Others	0	0	0
Final Exams	1	15	15
Total WorkLoad			127
Total workload/ 30 hr			4,23
ECTS Credit of the Course			4

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 2 4 3 4 3 3 3 5 4 4 4 3 LO2 4 5 4 5 4 4 4 5 4 4 3 3 LO3 5 5 4 5 5 4 4 5 5 4 5 3 LO4 5 5 5 5 4 5 5 5 5 5 5 3 LO5 4 4 3 5 4 5 5 5 3 4 3 3 LO6 4 4 3 5 4 5 5 4 3 4 3 3 LO7 5 5 4 5 3 5 5 4 4 4 3 2 LO8 4 4 3 4 4 4 5 5 4 4 4 2

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High