1	Course Title:	SOCIAL MEDIA MANAGEMENT
2	Course Code:	IYZ4110
3	Type of Course:	Compulsory
4	Level of Course:	First Cycle
5	Year of Study:	4
6	Semester:	8
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Doç. Dr. FATİH GÜRSES
16	Course Lecturers:	Dr. Öğr. Üyesi Fatih GÜRSES
17	Contactinformation of the Course Coordinator:	Dr. Öğr. Üyesi Fatih GÜRSES İnegöl İşletme Fakültesi, Yönetim Bilişim Sistemleri fatihgurses@uludag.edu.tr (0224) 294 26 95
18	Website:
19	Objective of the Course:	The aim of the course is to examine the historical, theoretical and conceptual dimensions of social media. In addition, the effects of social media on individuals and society, as well as in the fields of media, economy, communication and marketing will be examined.
20	Contribution of the Course to Professional Development	Branding elements that will enable students to master digital platforms and digital marketing campaign management, and the creation of an interactive site, to enable them to learn the dynamics and trends of mobile marketing.

21

Learning Outcomes:

1 To be able to explain the emergence, development and basic concepts of social media; 2 To be able to describe how social media is changing consumer markets and marketing; 3 To be able to comprehend social media elements; 4 To be able to understand the use of different social media tools in marketing and public relations; 5 To provide students with research skills in the field of social media;

22	Course Content:

Week	Theoretical	Practical
1	Introduction
2	Media from traditional to new
3	What is Digital Marketing?
4	Understanding the new media and social media user
5	Reputation management in social media and Digital PR
6	Social media content management and analysis
7	Crisis management in social media
8	Digital Media Planning
9	Digital Media Reporting
10	Media Planning in Social Media
11	Qualitative and Quantitative research methods in Social Media
12	Case Studies 1
13	Case Studies 2
14	Case Studies 3

23	Textbooks, References and/or Other Materials:	1) Saruhan, Oğuzhan, Sosyal Medya Canavarı Olmak İster Misiniz ? , Mediacat Kitapları,2018. 2)Yalçın, Funda Güleç, Küçük İşletmeler için Sosyal Medya, Abaküs Kitap, 2018.
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	Relative Evaluation
Information

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ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	3	42
Practicals/Labs	0	0	0
Self Study and Preparation	0	0	0
Homeworks, Performances	0	0	0
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	20	20
Others	0	0	0
Final Exams	1	30	30
Total WorkLoad			112
Total workload/ 30 hr			3,07
ECTS Credit of the Course			3

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 LO1 2 2 1 1 2 3 4 5 4 3 4 LO2 3 2 2 1 3 3 5 4 3 3 3 LO3 2 2 2 2 3 3 4 4 4 3 4 LO4 1 2 2 3 3 3 4 4 3 4 4 LO5 0 2 3 3 3 4 4 4 4 5 5

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High