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COURSE SYLLABUS
SALES MANAGEMENT
1 Course Title: SALES MANAGEMENT
2 Course Code: PZRS020
3 Type of Course: Optional
4 Level of Course: Short Cycle
5 Year of Study: 2
6 Semester: 3
7 ECTS Credits Allocated: 3
8 Theoretical (hour/week): 1
9 Practice (hour/week) : 2
10 Laboratory (hour/week) : 0
11 Prerequisites: No prerequisite
12 Recommended optional programme components: None
13 Language: Turkish
14 Mode of Delivery: Face to face
15 Course Coordinator: Öğr. Gör. HANDE ARIKAN KILIÇ
16 Course Lecturers:
17 Contactinformation of the Course Coordinator: arikanh@uludag.edu.tr
Tel:(0224)6133102/61510
18 Website:
19 Objective of the Course: The student, researching the characteristics of customers, is able to detect sources of potential customers, carry out the sales process, preparing pre-sales, after-sales services to follow, and can provide the coordination between the relevant services, with unit sales, business sales, according to data obtained in the analysis of the current situation so that the unit able to identify the strengths and weaknesses, to predict sales and identify sales quotas, sales-related business and financial documents to manage, organization, powers and responsibilities of salespeople to determine the structure by selecting the sales team can provide the coordination and performance evaluation criteria to enable salespeople to control
20 Contribution of the Course to Professional Development
21 Learning Outcomes:
1 Being able to explain concepts of personnel selling and sales management during marketing process;
2 Being able to comprehend sales process;
3 Being able to form and apply sales estimation methods;
4 Being able to apply sales estimation methods;
5 Being able to determine and apply sales budgets;
6 Being able to form the structure of unit/region sales;
7 Being able to apply motivating methods of sales people;
8 Being able to provide coordination of unit/region sales team and to control it.;
9 Being able to explain the objection of sales and to meet ;
22 Course Content:
Week Theoretical Practical
1 Concept of Sales and Sales Management
2 Sales Management and Planning
3 Organization of Sales Management
4 Demand and Sales Schedule
5 Sales Budgets, sales Quotas
6 Payment of Sales Force
7 Sales Force Motivation
8 Course review and Mid-term
9 Estimation of Demand
10 Sales Estimation and Methods
11 Sales Based on Region and Sales Based on Product
12 Sales Process: Preparation, Stages,
13 Dealing with objections, Selling, Monitoring and Control
14 Ethic and Legal Dimensions of sales management
23 Textbooks, References and/or Other Materials: Texbook, books to helps, other sources
24 Assesment
TERM LEARNING ACTIVITIES NUMBER PERCENT
Midterm Exam 1 40
Quiz 0 0
Homeworks, Performances 0 0
Final Exam 1 60
Total 2 100
Contribution of Term (Year) Learning Activities to Success Grade 40
Contribution of Final Exam to Success Grade 60
Total 100
Measurement and Evaluation Techniques Used in the Course
Information
25 ECTS / WORK LOAD TABLE
Activites NUMBER TIME [Hour] Total WorkLoad [Hour]
Theoretical 14 1 14
Practicals/Labs 14 2 28
Self Study and Preparation 14 3 42
Homeworks, Performances 0 1 1
Projects 0 0 0
Field Studies 0 0 0
Midtermexams 1 4 4
Others 0 0 0
Final Exams 1 8 8
Total WorkLoad 97
Total workload/ 30 hr 3,23
ECTS Credit of the Course 3
26 CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
LO: Learning Objectives PQ: Program Qualifications
Contribution Level: 1 Very Low 2 Low 3 Medium 4 High 5 Very High
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