1	Course Title:	PSCHOLOGY OF ADVERTISEMENT
2	Course Code:	GRTS206
3	Type of Course:	Optional
4	Level of Course:	Short Cycle
5	Year of Study:	2
6	Semester:	4
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	2
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Dr. Ögr. Üyesi A. MEHTAP SAĞOCAK
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:	Teknik Bilimler MYO msagocak@uludag.edu.tr / tel: 2942308
18	Website:
19	Objective of the Course:	Underline the role of advertisement on consumers behaviour with content and form
20	Contribution of the Course to Professional Development

21

Learning Outcomes:

1 Recognise the advertisement with its strategies and steps; 2 Discuss the social and Psychological effects of advertisements on consumers; 3 Demonstrate the skill and knowledge of effective advertisement design; 4 Present and defend the concept of advertisement; 5 Demonstrate the ability of interpretation and critisism of advertisement;

22	Course Content:

Week	Theoretical	Practical
1	The concept of motivation concerned with dynamics of behaviours, expectations,avoiding
2	Evaluation of Attitudes,perceptions, beliefs related with motivation
3	Information and feed-back process
4	Propaganda with its definition, sources and developments
5	Promotion with its fuctions, historical development and targets
6	Promoting instituions and organizations in Turkey
7	Advertising with the ethic and legal dimension
8	Repeating courses and midterm exam
9	Advertising-the historical development, purposes, functions and strategies
10	Advertising medias, tools and forms
11	Economic effects of advertising and its role for the market
12	The Psychological dimension of advertisements
13	Consumerism, consumer behaviours
14	General evalutaions on campaigns

23	Textbooks, References and/or Other Materials:	Yrd.Doç.Dr. Mehtap Sağocak Reklam ve metin yazarlığı Ders Notları Book A.,C ; Schick, D. (1998), Reklamcılıkta metin ve taslağın ilkeleri, Yayınevi yay. İst. Elden, M. (2000), , Her Yönüyle pazarlama iletişimi, Mediacat yay., Ankara Göksel, B.; Kocabaş F. ; Elden M, (1997) Pazarlama iletişimi açısından halkla ilişkiler ve Reklam, yayınevi yay., İst. Hopkins C.C. (2007) Reklamcılık yaşantım ve bilimsel reklamcılık, YKY yay. Jones, J:P. (2006) Masallar ve gerçeklerle reklamcılık, Mediacat yay. Kocabaş, F. ;Elden, M. (1997) , Reklam ve Yaratıcı Strateji, Konumlandırma ve star stratejisinin analizi, Yayınevi Yay. , İst Kocabaş, F. ;Elden, M. (2001) , Reklamcılık kavramlar, kararlar, kurumlar, iletişim yay., İst. Neumeier, M, (2008) Zak / Başarılı Markaların 1 Numaralı Stratejisi, sistem yay. Odabaşı, Y., Barış, G. (2002), Tüketici Davranışı, Mediacat yay., ist Sullivan, L. (2002), Satan reklam yaratmak, Mediacat yay. , İst. Teker, U. (2003) Grafik Tasarım ve reklam, dokuz eylül yayınları, İzmir
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	25
Quiz	0	0
Homeworks, Performances	1	25
Final Exam	1	50
Total	3	100
Contribution of Term (Year) Learning Activities to Success Grade		50
Contribution of Final Exam to Success Grade		50
Total		100
Measurement and Evaluation Techniques Used in the Course
Information

25

ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	2	28
Practicals/Labs	0	0	0
Self Study and Preparation	14	2	28
Homeworks, Performances	1	14	14
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	10	10
Others	0	0	0
Final Exams	1	10	10
Total WorkLoad			90
Total workload/ 30 hr			3
ECTS Credit of the Course			3

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 2 3 3 2 2 4 4 2 3 2 5 5 LO2 3 5 3 1 2 3 3 4 1 2 5 5 LO3 5 4 5 4 4 5 4 4 5 3 4 5 LO4 5 2 5 4 4 5 5 3 5 3 3 5 LO5 5 5 4 2 3 5 3 2 3 2 5 5

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High