1	Course Title:	ADVERTISING AND WRITING TEXT ADS
2	Course Code:	GRTZ109
3	Type of Course:	Compulsory
4	Level of Course:	Short Cycle
5	Year of Study:	1
6	Semester:	1
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Dr. Ögr. Üyesi A. MEHTAP SAĞOCAK
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:	Teknik Bilimler MYO msagocak@uludag.edu.tr / tel: 2942308
18	Website:
19	Objective of the Course:	Recognize advertising with all creative and producing processes as a form of communication and demonstrate effective concepts and graphic design solutions in the advertisement sector.
20	Contribution of the Course to Professional Development

21

Learning Outcomes:

1 Conceive the processes, functions , medias and strategies of advertising; 2 Convert the creative concepts proposals to the effective visual messages; 3 Write advertising texts using the language effectively.; 4 Design ads by using current graphic softwares.; 5 Make effective oral and visual presentations; 6 Demonstrate creative and critical professional approach;

22	Course Content:

Week	Theoretical	Practical
1	The definition, purpose, properties, social and economic effects of Advertisements
2	Printed advertising medias (newspapers, magazines, catalogues, brochures, flyers)
3	Broadcasting medias (radio and TV)
4	The other advertising medias (outdoor, cinema, posting, fairs and multimedia applications)
5	Formation and steps of the Advertising campaign
6	Purposes, Strategies, budgeting, and media decisions of the campaign
7	Creating steps:message, topics, texts and catch phrases
8	Repeating courses and midterm exam
9	Production steps in the printing and broadcasting ad medias
10	Importance of Perception within Advertising: using colour and symbols
11	Positioning Strategies
12	Re-positioning Strategies
13	2 nd mid exam: campaign presentations
14	Star strategy: Using famous people in Advertising

23	Textbooks, References and/or Other Materials:	Yrd.Doç.Dr. Mehtap Sağocak Course notes Book A.,C ; Schick, D. (1998), Reklamcılıkta metin ve taslağın ilkeleri, Yayınevi yay. İst. Elden, M. (2000), , Her Yönüyle pazarlama iletişimi, Mediacat yay., Ankara Göksel, B.; Kocabaş F. ; Elden M, (1997) Pazarlama iletişimi açısından halkla ilişkiler ve Reklam, yayınevi yay., İst. Hopkins C.C. (2007) Reklamcılık yaşantım ve bilimsel reklamcılık, YKY yay. Jones, J:P. (2006) Masallar ve gerçeklerle reklamcılık, Mediacat yay. Kocabaş, F. ;Elden, M. (1997) , Reklam ve Yaratıcı Strateji, Konumlandırma ve star stratejisinin analizi, Yayınevi Yay. , İst Kocabaş, F. ;Elden, M. (2001) , Reklamcılık kavramlar, kararlar, kurumlar, iletişim yay., İst. Neumeier, M, (2008) Zak / Başarılı Markaların 1 Numaralı Stratejisi, sistem yay. Odabaşı, Y., Barış, G. (2002), Tüketici Davranışı, Mediacat yay., ist Sullivan, L. (2002), Satan reklam yaratmak, Mediacat yay. , İst. Teker, U. (2003) Grafik Tasarım ve reklam, dokuz eylül yayınları, İzmir
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	25
Quiz	0	0
Homeworks, Performances	1	25
Final Exam	1	50
Total	3	100
Contribution of Term (Year) Learning Activities to Success Grade		50
Contribution of Final Exam to Success Grade		50
Total		100
Measurement and Evaluation Techniques Used in the Course
Information

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ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	3	42
Practicals/Labs	0	0	0
Self Study and Preparation	14	2	28
Homeworks, Performances	1	5	5
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	5	5
Others	0	0	0
Final Exams	1	10	10
Total WorkLoad			90
Total workload/ 30 hr			3
ECTS Credit of the Course			3

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 3 4 4 2 3 3 4 2 2 4 5 5 LO2 5 4 5 4 5 5 5 4 5 3 5 5 LO3 2 2 5 2 2 3 4 2 2 2 4 4 LO4 4 2 2 3 3 5 5 5 5 5 3 4 LO5 5 3 5 5 5 5 5 5 5 3 5 4 LO6 5 5 5 3 3 5 3 5 5 3 5 5

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High