COURSE SYLLABUS

SEED MARKETING

1	Course Title:	SEED MARKETING
2	Course Code:	PAZS211
3	Type of Course:	Optional
4	Level of Course:	Short Cycle
5	Year of Study:	2
6	Semester:	3
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	2
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None required.
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr.Gör. MEHMET SITKI ŞERBECİ
16	Course Lecturers:	-
17	Contactinformation of the Course Coordinator:	M.Sıtkı ŞERBECİ sito@uludag.edu.tr 90 224 613 3102 – 61555 Mustafakemalpaşa Vocational School Mustafakemalpaşa / BURSA
18	Website:
19	Objective of the Course:	The objective of this course is to provide students with an understanding of the basic concepts and tools of seed production, marketing and sale.
20	Contribution of the Course to Professional Development

Learning Outcomes:

1	Learn core marketing principles and concepts.;
2	Demonstrate comprehension of strategic marketing. ;
3	Identify and describe personality traits that affect success at various segments of the marketing mix. ;
4	Demonstrate comprehension and appreciation for value added products, benefits, and limitations. ;
5	Identify economic opportunities for new genetic or other value added products. ;
6	Describe functional food value of designer crops and where this fits into a market.;
7	Describe methods used to protect value and intellectual property in value added products .;
8	Demonstrate how to sell quality in a commodity oriented marketplace and describe items of importance in doing this successfully.;

22	Course Content:

Week	Theoretical	Practical
1	Concept of Marketing.
2	Agricultural Marketing and the Marketing Process.
3	Agricultural product marketing channels.
4	Marketing Management and Strategies.
5	Marketing Mix.
6	Customer Relations.
7	Factors Affecting Consumer’s Behavior
8	Rewiev and Midterm
9	Seed production, and seed marketing channels.
10	The importance of quality and standardization.
11	Seed Marketing Cooperatives.
12	Seed Enterprises and Government Intervention.
13	Seed Law.
14	Global and domestic seed trade.

23	Textbooks, References and/or Other Materials:	“Tarimsal Pazarlamaya giriş”, Prof.Dr.Oğuz Yurdakul, ÇÜ.ZF.Ders Kitabı No:9, 1989. “Introduction To Agricultural Marketing” Robert E. Branson & Douglas G. Norvell, Mcgraw-Hill Book Company, 1983. “Marketing Of Agricultural Products”, Richard L. Kohls & Joseph N. Uhl, Prentice Hall, 1998. “Agricultural Futures And Options”, Wayne D. Purcell, Prentice Hall, 1991. “Price Theory And Applications”, Steven L. Landsburg, West Publishing Company,1995.
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course
Information

ECTS / WORK LOAD TABLE

CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High