ADVERTISING AND CREATIVE THINKING IN FOOD INDUSTRY
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Course Title:
ADVERTISING AND CREATIVE THINKING IN FOOD INDUSTRY
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Course Code:
TRE5330
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Type of Course:
Optional
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Level of Course:
Second Cycle
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Year of Study:
1
6
Semester:
2
7
ECTS Credits Allocated:
6
8
Theoretical (hour/week):
3
9
Practice (hour/week) :
0
10
Laboratory (hour/week) :
0
11
Prerequisites:
12
Recommended optional programme components:
None
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Language:
Turkish
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Mode of Delivery:
Face to face
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Course Coordinator:
Prof. Dr. ŞULE TURHAN
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Course Lecturers:
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Contactinformation of the Course Coordinator:
Prof. Dr. Şule Turhan Uludag University, Faculty of Agriculture, Dept. Of Agr. Economics, 16059, Görükle Bursa, TURKEY.
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Website:
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Objective of the Course:
The definition of advertising, subtitles, general concepts and approaches, basic definitions and classifications as basic functions in the communication process, to be addressed by establishing relations with neighbors application. Basic and elementary information about advertising the aim of course is to create applications on the transposition and food industry.
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Contribution of the Course to Professional Development
To communicate effectively, to gain the ability to eliminate communication barriers, and to use time effectively
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Learning Outcomes:
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Identifies the actors in the marketing process;
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Questioning the ability to win;
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Knows his place in the concept of advertising and marketing;
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Understand advertising communication process and components;
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Theoretical hardware earns about ad creation process;
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Communication tools and allows the advertising medium;
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Learn what the development in advertising strategy and develop strategy;
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Research, planning, evaluation, and will have information about all processes involving the application.;
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Course Content:
Week
Theoretical
Practical
1
Definition of advertising
2
The subtitle of Advertising
3
General concepts and approaches
4
Effective advertising
5
Posts strategies
6
Corporate advertising
7
The development of national and international advertising in the advertising process
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Presentation of Paper
9
Presentation of Paper
10
Presentation of Paper
11
Brand creation, followed by advertising and promotion management process
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Advertising management process
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Samples from the food industry
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Samples from the food industry
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Textbooks, References and/or Other Materials:
24
Assesment
TERM LEARNING ACTIVITIES
NUMBER
PERCENT
Midterm Exam
1
40
Quiz
0
0
Homeworks, Performances
1
60
Final Exam
0
0
Total
2
100
Contribution of Term (Year) Learning Activities to Success Grade
100
Contribution of Final Exam to Success Grade
0
Total
100
Measurement and Evaluation Techniques Used in the Course
1 midterm, 1 final and homework
Information
1 midterm, 1 final and homework
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ECTS / WORK LOAD TABLE
Activites
NUMBER
TIME [Hour]
Total WorkLoad [Hour]
Theoretical
14
3
42
Practicals/Labs
0
0
0
Self Study and Preparation
14
4
56
Homeworks, Performances
1
5
10
Projects
14
4
56
Field Studies
0
0
0
Midtermexams
1
10
10
Others
0
0
0
Final Exams
0
10
0
Total WorkLoad
184
Total workload/ 30 hr
5,8
ECTS Credit of the Course
6
26
CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
