The aim of this course is to teach concept of marketing, marketing principles and strategies, relationship between marketing and building material sector, current issues in building material market.
20
Contribution of the Course to Professional Development
This course contributes to professional development in ensuring the application of correct strategies both technically and ethically in building material marketing.
21
Learning Outcomes:
1
Teaching relationship between marketing and building material sector.;
2
Teaching ethic and true marketing strategies in building material sector, relationship between marketing and architecture, building material development ;
3
Teaching current issues in building material sector;
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Course Content:
Week
Theoretical
Practical
1
The Definition and Scope of Marketing
2
Futures of Marketing, Concept and Types of Market
3
Marketing Principles, Management of Marketing, Building Material and Relationship Between These Three
4
Building Material In Terms Of Macroeconomics
5
Building Material In Terms Of Microeconomics
6
Relationship Between Supply and Demand In Building Material Sector, Market Structure of Building Material
7
Relationship Between Supply and Demand In Building Material Sector, Market Structure of Building Material
8
Problems In Building Material Market
9
Recent Developments In Building Material Market
10
Recent Developments In Building Material Market
11
Concept of Competition, Firms and Development of Building Material
12
Concept of Competition, Firms and Development of Building Material
13
Homeworks Presentation
14
Homeworks Presentation
23
Textbooks, References and/or Other Materials:
Öztürk, A. (2009). Pazarlama İlkeleri, Gazi Kitabevi. Tokol, T. (2007). Pazarlama Yönetimi, Nobel Yayın Dağıtım. Eriç, M. (1994) Yapı Fiziği ve Malzemesi, Literatür Yayıncılık Toydemir, N. (2011) Yapı Elemanı Tasarımında Malzeme, Literatür Yayıncılık.
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Assesment
TERM LEARNING ACTIVITIES
NUMBER
PERCENT
Midterm Exam
1
20
Quiz
0
0
Homeworks, Performances
1
20
Final Exam
1
60
Total
3
100
Contribution of Term (Year) Learning Activities to Success Grade
40
Contribution of Final Exam to Success Grade
60
Total
100
Measurement and Evaluation Techniques Used in the Course
When the number of students is below 20, absolute evaluation is applied, and when the number of students is above 20, the relative evaluation system is used. Course success is evaluated through the midterm exam (test), final exam (test) and homework.
Information
When the number of students is below 20, absolute evaluation is applied, and when the number of students is above 20, the relative evaluation system is used. Course success is evaluated through the midterm exam (test), final exam (test) and homework.
25
ECTS / WORK LOAD TABLE
Activites
NUMBER
TIME [Hour]
Total WorkLoad [Hour]
Theoretical
14
2
28
Practicals/Labs
0
0
0
Self Study and Preparation
14
2
28
Homeworks, Performances
1
20
20
Projects
0
0
0
Field Studies
4
2
8
Midtermexams
1
3
3
Others
0
0
0
Final Exams
1
3
3
Total WorkLoad
93
Total workload/ 30 hr
3
ECTS Credit of the Course
3
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CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
