COURSE SYLLABUS

REPUTATION MANAGEMENT

1	Course Title:	REPUTATION MANAGEMENT
2	Course Code:	ISL5115
3	Type of Course:	Optional
4	Level of Course:	Second Cycle
5	Year of Study:	1
6	Semester:	1
7	ECTS Credits Allocated:	5
8	Theoretical (hour/week):	2
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Prof. Dr. BAŞAK AYDEM ÇİFTÇİOĞLU
16	Course Lecturers:	Prof. Dr. Aydem Çiftçioğlu aydemaydemir@uludag.edu.tr
17	Contactinformation of the Course Coordinator:	PROF.DR.B.AYDEM ÇİFTÇİOĞLU aydemaydemir@uludag.edu.tr
18	Website:
19	Objective of the Course:	Organizations need to ensure social acceptance and manage the image that they created. In this context, the scope of this course is to give an opening to students about the corporate image concept, benefits and structure of the process.
20	Contribution of the Course to Professional Development	Provides professional development on the reputation concept and media management

Learning Outcomes:

1	Learning the concept and the scope of reputation;
2	Learning the relationship between corporate image, identity and reputation;
3	Analyzing corporate reputation managemen concept and the framework ;
4	Establishing the relationship between corporate reputation and organization;
5	Defining the relationship between corporate image, media, social media;
6	Relate the concept of stakeholder management and reputation Relate the concept of stakeholder management and reputation Relate the concept of stakeholder management and reputation Relating the stakeholder management and reputation management;

22	Course Content:

Week	Theoretical	Practical
1	Organizations, globalization, analysis of changing environmental conditions
2	Developments in modern management style
3	Scope of the concept reputation.
4	The concept and the conceptual framework of Corporate Reputation
5	Relationship between corporate reputation and social responsibility
6	Corporate Reputation Management and Administrative Activities
7	The relationship between Corporate Reputation and Marketing
8	The relationship between Corporate Reputation and Human Resource
9	Corporate Reputation and Crisis Management
10	Reputation Management and Communications
11	The restructuring process of corporate reputation
12	Corporate Reputation Management
13	Examples and Case Studies about Corporate Reputation
14	E-reputation and social media management

23	Textbooks, References and/or Other Materials:	Aydem Çiftçioğlu, ''Kurumsal İtibar Yönetimi” Dora Kitabevi, Bursa, Aralık 2009, ISBN 978-605-4118-45-8 Bromley, D.B., Reputation, Image and Impression Management, John Wiley & Sons Ltd.,1993 Dowling, Grahame, Creating Corporate Reputations, Oxford: Oxford University Press, 2001 Fombrun, Charles J., Reputation :Realizing Value From The Corporate Image, Harvard Business School Pres, Boston, Massachusetts,1996 Brammer Stephen J., Stephen Pavelin,Corporate Reputation and Social Performance: The Importance of Fit , Journal of Management Studies 43 (3), 2006, 435–455 Craven, Karen S., Elizabeth Good Oliver, “Employees: The Key Link To Corporate Reputation Management”, Business Horizons, Vol 49, 2006, 295-302 Deephouse, David L., “Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories”, Journal Of Management, Vol 26, No 6, 1091-1112 Deephouse, David L., Suzanne M. Carter, “An Examination Of Differences Between Organizational Legitimacy And Organizational Reputation”, Journal Of Management Studies, 42:2, 2005, 329-360
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	0	0
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	100
Total	1	100
Contribution of Term (Year) Learning Activities to Success Grade		0
Contribution of Final Exam to Success Grade		100
Total		100
Measurement and Evaluation Techniques Used in the Course	case studies and essey typr exam
Information	absolute evaluation

ECTS / WORK LOAD TABLE

CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High