1	Course Title:	INNOVATION MANAGEMENT
2	Course Code:	ISL4307
3	Type of Course:	Optional
4	Level of Course:	First Cycle
5	Year of Study:	4
6	Semester:	7
7	ECTS Credits Allocated:	5
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Doç. Dr. SERKAN KILIÇ
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:	skilic@uludag.edu.tr, U.Ü.İ.İ.B.F. İşletme Bölümü Görükle-Bursa
18	Website:
19	Objective of the Course:	Providing information to decision makers about developing and managing innovation. In this sense, to examine the relationship between marketing and innovation and examine the implementation of innovation in marketing.
20	Contribution of the Course to Professional Development

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Learning Outcomes:

1 Understanding new consumer trends in global markets; 2 Defining the integration of marketing and innovation ; 3 Understanding the importance of innovation in global competition; 4 Understanding the development process and management of innovation; 5 Evaluating the innovation types; 6 Understanding the innovation sub-structure and the related concepts with innovation; 7 Having a knowledge of powering structures of innovation process; 8 Evaluating the innovation in New Product Development; 9 Evaluating product and service innovations; 10 Evaluating the innovation in Turkey and the World.;

22	Course Content:

Week	Theoretical	Practical
1	Innovation Concept and its importance
2	Characteristics of Innovation and its determinants
3	The innovation sub-structure and the related concepts with innovation
4	Innovation types
5	Innovation and organizational relationship
6	Characteristics of innovative organizations
7	Innovation process and its management
8	Powering Structures of Innovation Process
9	Innovation in Turkey and the World
10	Marketing and Innovation
11	Product Innovations
12	Innovation in Services (Service Innovation)
13	Case study
14	Case study

23	Textbooks, References and/or Other Materials:	Serkan KILIÇ (2013), İnovasyon ve İnovasyon Yönetimi, Seçkin Yayıncılık, Ankara. Serkan KILIÇ (2013), Yeni Ürün Geliştirmede İnovasyon, Seçkin Yayıncılık, Ankara. Arman KIRIM (2008), Arman Kırım’dan İnovasyon Dersleri, 1. Basım, Om Yayıncılık, İstanbul. Paul TROTT (2008), Innovation Management and New Product Development, 4th Edition, Prentice Hall, Harlow, England. Joe TIDD - John BESSANT - Keith PAVITT (1997), Managing Innovation, John Wiley & Sons, Chichester, England. James M. UTTERBACK (1996), Mastering the Dynamics of Innovation, Harvard Business School Press, Boston, U.S.A.
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course
Information

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ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	3	42
Practicals/Labs	0	0	0
Self Study and Preparation	14	3	42
Homeworks, Performances	0	0	0
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	30	30
Others	0	0	0
Final Exams	1	40	40
Total WorkLoad			154
Total workload/ 30 hr			5,13
ECTS Credit of the Course			5

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 5 0 3 0 4 3 3 0 4 5 0 4 LO2 5 4 3 0 3 4 4 0 5 5 0 5 LO3 5 0 3 0 4 4 4 0 5 5 0 5 LO4 5 4 4 4 4 4 4 0 5 5 0 5 LO5 5 0 4 0 4 4 3 0 5 5 0 5 LO6 5 4 3 0 4 4 3 0 5 5 0 5 LO7 5 4 3 0 2 4 4 0 5 5 0 5 LO8 5 0 4 0 0 4 0 0 5 5 0 5 LO9 0 0 0 0 0 0 0 0 0 0 0 0 LO10 0 0 0 0 0 0 0 0 0 0 0 0

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High