Contribution of the Course to Professional Development
21
Learning Outcomes:
1
Students learn the strategy concept;
2
Students learn the steps of strategy development;
3
Students learn to do situation analysis ;
4
Students learn to develop strategies;
5
Students gain knowledge and ability about competition;
22
Course Content:
Week
Theoretical
Practical
1
The history, development and importance of the strategy
2
Mission and vision development
3
Situation analysis (SWOT, PEST, etc.)
4
Strategic management and planning
5
Preparing product matrices (BCG, Ansoff, etc.)
6
Challenge Strategies
7
Survavial Strategies
8
Internal and External Strategies
9
Strategic business units, Pareto Laws and characteristics of strategic business units
10
Sectoral strategy development studies
11
Porter's diamond model
12
Gap analysis and case studies
13
Strategy development studies for agricultural and agro-food enterprises (case studies)
14
Strategy development studies for agricultural and agro-food enterprises (case studies)
23
Textbooks, References and/or Other Materials:
Lecture notes given by lecturer Cotterill, R., W. 1993. Competitive Strategy Analysis in the Food System, Westview Press, USA, 392 p. Bowersox, D., J. and M. B. Cooper, 1992. Strategic Marketing Channel Management, McGraw-Hill International Editions, ISBN: 0-07-006757-0, USA, 488 p. Kaygusuz, S. Y and Ş. Dokur, 2009. Strategic Planning and Budgeting in Corpo
24
Assesment
TERM LEARNING ACTIVITIES
NUMBER
PERCENT
Midterm Exam
0
0
Quiz
0
0
Homeworks, Performances
2
40
Final Exam
1
60
Total
3
100
Contribution of Term (Year) Learning Activities to Success Grade
40
Contribution of Final Exam to Success Grade
60
Total
100
Measurement and Evaluation Techniques Used in the Course
Information
25
ECTS / WORK LOAD TABLE
Activites
NUMBER
TIME [Hour]
Total WorkLoad [Hour]
Theoretical
14
3
42
Practicals/Labs
0
0
0
Self Study and Preparation
14
7
98
Homeworks, Performances
2
12
24
Projects
2
12
24
Field Studies
0
0
0
Midtermexams
0
0
0
Others
0
0
0
Final Exams
1
35
35
Total WorkLoad
223
Total workload/ 30 hr
7,43
ECTS Credit of the Course
7,5
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CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
