1	Course Title:	AGRICULTURAL MARKETING
2	Course Code:	TRE5319
3	Type of Course:	Optional
4	Level of Course:	Second Cycle
5	Year of Study:	1
6	Semester:	1
7	ECTS Credits Allocated:	6
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Prof. Dr. HASAN VURAL
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:	hvural@uludag.edu.tr Tel: 2941589
18	Website:
19	Objective of the Course:	To teach fundamental principles of agricultural marketing, changes occur in agricultural markets due to its sui genesis and all stages and actors in agricultural supply chains in a comprehensive approach and praxis oriented
20	Contribution of the Course to Professional Development

21

Learning Outcomes:

1 Marketing description and recognize comprehend the changes in marketing concepts from past to present; 2 To have an idea about supply and demand characteristics of agricultural products; 3 To calculate the supply and demand elasticities for agricultural products and interpret how to use flexibilities to marketing of agricultural products; 4 To understand how agricultural prices have occurred under different market conditions; 5 Recognize pricing of agricultural products of and pricing strategies ; 6 To understand the functioning of marketing channels and recognize factors affect marketing channels of agricultural products ; 7 To comprehend the marketing margin for agricultural products and to formulate and interpret margin; 8 To evaluate the concept of new product development and to analyze new product development strategies in the agricultural sector ; 9 Branding, recognize branding decision in the agricultural sector and strategies ; 10 The concept of promotion and to analyze promotional strategies in marketing of agricultural products;

22	Course Content:

Week	Theoretical	Practical
1	Introduction of the course, scope, rule and requirements
2	Marketing, agricultural marketing concepts, marketing environment
3	Recent advances in the understanding of marketing
4	Concepts of supply and analysis demand and supply of agricultural products
5	Income and price elasticity of demand for agricultural products, the supply elasticity and cross elasticity
6	Marketing channels of agricultural products, channel activity and intermediaries features
7	Calculate absolute and relative marketing margins
8	The concept of new products and new product development, marketing strategies and the importance of agriculture
9	Promotion concept in marketing, promotion strategies of agricultural products in the market
10	The concept of brand and branding, brand-create strategies for agricultural products
11	The concept and stages of marketing research for agricultural products
12	The concept of standardization and grading of agricultural products, examples for some agricultural products
13	Market segmentation for agricultural products, choose target market and strategies
14	Student presentation activities on various topics for marketing of agricultural marketing - Student Presentations

23	Textbooks, References and/or Other Materials:	İslamoğlu,A.H,1999, Pazarlama Yönetimi, Beta Basımevi, İstanbul 855s. Yükselen, C., 2008, Pazarlama, İlkeler, Yönetim, Örnek Olaylar, Detay Yayıncılık, Ankara, 478s. Güneş, T., 1996, Tarımsal Pazarlama, A.Ü. Zir. Fak. Halkla İlişkiler ve Yayın Ünitesi, Ankara, 339s. Pedberg, D.I., Titson, C., and Albisu, L.M., 2002, Agro-food marketing, Cab International, Zaragoza-Spain, 492s.
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course
Information

25

ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	3	42
Practicals/Labs	0	0	0
Self Study and Preparation	14	4	56
Homeworks, Performances	0	20	40
Projects	1	8	8
Field Studies	0	0	0
Midtermexams	1	15	15
Others	0	0	0
Final Exams	1	15	15
Total WorkLoad			176
Total workload/ 30 hr			5,87
ECTS Credit of the Course			6

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 0 0 4 4 0 5 4 3 4 4 0 0 LO2 0 0 4 4 4 5 4 0 4 4 0 0 LO3 0 0 5 5 4 5 4 0 4 4 0 0 LO4 0 0 5 5 5 5 4 0 4 4 0 0 LO5 0 0 5 5 5 5 4 0 4 4 0 0 LO6 0 0 4 4 4 5 4 0 4 4 0 0 LO7 0 0 3 3 5 5 4 0 4 4 0 0 LO8 0 0 3 3 4 5 4 0 4 4 0 0 LO9 0 0 0 0 0 0 0 0 0 0 0 0 LO10 0 0 0 0 0 0 0 0 0 0 0 0

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High