1	Course Title:	AGRICULTURE AND PUBLIC RELATIONS
2	Course Code:	TEK4728-SS
3	Type of Course:	Optional
4	Level of Course:	First Cycle
5	Year of Study:	4
6	Semester:	8
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	-
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Yrd.Doç.Dr. İ.Bülent Gürbüz
16	Course Lecturers:	-
17	Contactinformation of the Course Coordinator:	bulent@uludag.edu.tr 0 (224) 2941591
18	Website:
19	Objective of the Course:	The aim of the course is to teach students the basics of public relations, theories, practices, the flow of PR applications and the importance of PR in organizational effectiveness.
20	Contribution of the Course to Professional Development

21

Learning Outcomes:

1 To be able to Define basic terms and models in PR, internal and external communication processes, concepts and models ; 2 To be able to Define and manage PR tools ; 3 To be able to Define, analyze problems and develop solutions for corporate communication issues ; 4 To be able to master the process of research, planning, application and evaluation in PR ;

22	Course Content:

Week	Theoretical	Practical
1	The definition and subject of PR, historical development, the aims of PR
2	The basic principles of PR and target group concept
3	PR and other fields: PR and communication, PR and marketing, PR and Advertising
4	Institutional advertising and its examples, PR and Propaganda, PR and lobbying, Social responsibility and PR
5	Promotion and recognition in PR studies, the importance of recognition in PR, recognition methods in PR.
6	Importance of promotion in PR, Methods of promotion in PR
7	Corporate image creation process and its importance in PR, Corporate image, Corporate culture, corporate identity and their interaction
8	Review+MIDTERM EXAM
9	In-house and external PR, The importance in-house PR, the structure of in-house communication, methods used in in-house PR
10	The importance of external PR, The relationship and communication of the organization with its environment, relations with the customers.
11	Tools used in PR studies: writing tools, publication tools, other PR tools.
12	Organization of PR, PR departments, PR agencies, Determining the PR strategies and policies of the Corporation, Project steps in PR
13	Implementation and evaluation processes in PR
14	PR applications in agriculture and food sectors and case study

23	Textbooks, References and/or Other Materials:	Textbooks: - , Other Materials: Ayla Okay, Aydemir Okay Erdoğan, Halkla İlişkiler Teori ve Uygulamaları, Der Yayınları, 2005. A. Bülend Göksel, Nilay Başok Yurdakul, Temel Halkla İlişkiler Bilgileri, Ege Üniversitesi Basım evi, 2002. Yardımcı Kaynaklar: Füsun Kocabaş, Müge Elden, Nilay Yurdakul, Reklam ve Halkla İlişkilerde Hedef Kitle, İletişim Yayınevi, 2002 Alison Theaker, Halkla İlişkilerin Elkitabı, MediaCat Kitapları, 2006. James E. Grunig, Halkla İlişkiler ve İletişim Yönetiminde Mükemmellik, Rota Yayın Yapım, 2005. A. Rıdvan Bülbül, Halkla İlişkiler ve Tanıtım, Nobel Yayın Dağıtım, 2000. Salim Kadıbeşegil, Halkla İlişkilere Nereden Başlamalı?, MediaCat Kitapları,1999. Filiz Balta Peltekoğlu, Halkla İlişkiler Nedir?,Beta Basım Yayım Dağıtım A.Ş., 2001 Ceyda Aydede, Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları, MediaCat Anthony Davis, Halkla İlişkilerin ABC'si, MediaCat Kitapları, Nisan 2006 Terrence E. Deal, M.K. Key, Kurumiçi Halkla İlişkiler Kutlamalar, Ritüeller, Törenler, Ödüller, MediaCat Zeyyat Sabuncuoğlu, İşletmelerde Halkla İlişkiler, Aktüel Yayınları, 2004.İrfan Erdoğan, Teori ve Pratikte Halkla İlişkiler , Erk Yayınları, Eylül 2005 Sema Yıldırım Becerikli, Uluslararası Halkla İlişkiler, Nobel Yayın Dağıtım, Eylül 2005 Ehling, P.W, White J. & Grunig E.J.( 2005). Halka İlişkiler ve Pazarlama Uygulamaları. Elif Özsayar (Çev), Halkla İlişkiler ve İletişim Yönetiminde Mükemmelik. (379-416). James GRUNIG (Ed). İstanbul: Rota Yayınları
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	20
Quiz	0	0
Homeworks, Performances	1	20
Final Exam	1	60
Total	3	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course
Information

25

ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	3	42
Practicals/Labs	0	0	0
Self Study and Preparation	14	1	14
Homeworks, Performances	1	20	20
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	5	5
Others	0	0	0
Final Exams	1	8	8
Total WorkLoad			94
Total workload/ 30 hr			2,97
ECTS Credit of the Course			3

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 2 2 2 0 0 0 0 0 0 0 0 0 LO2 2 2 1 0 0 0 0 0 0 0 0 0 LO3 4 4 4 4 0 0 1 0 0 0 0 0 LO4 2 2 2 3 0 0 0 0 0 0 0 0

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High