COURSE SYLLABUS

PUBLIC RELATIONS

1	Course Title:	PUBLIC RELATIONS
2	Course Code:	ISYZ124
3	Type of Course:	Compulsory
4	Level of Course:	Short Cycle
5	Year of Study:	1
6	Semester:	2
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	2
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	-
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr.Gör. HASAN ÖZGÖÇEN
16	Course Lecturers:	Meslek Yüksekokulları Yönetim Kurullarının görevlendirdiği öğretim elemanları
17	Contactinformation of the Course Coordinator:	Uludağ Üniversitesi Karacabey MYO Öğr.Gör.Hasan Özgöçen ozgocenh@uludag.edu.tr
18	Website:
19	Objective of the Course:	With this course, students achieve qualifications as recognizing basic concepts of public relations, viewing public relations in organizational structure, analyzing target audience and communication tools
20	Contribution of the Course to Professional Development	To gain the following capababilities 1)The necessity and importance of PR 2) PR and related concepts and disciplines 3) Communication, inner communication, media management and case design 4) Undertaking management responsibilities of PR departments 5) Designing and applying written and visual inner and out communication tools

Learning Outcomes:

1	Explaining the difference of public relations from other concepts;
2	Explaining the importance of social responsibility projects for companies;
3	Using effective communication types ;
4	Identifying the difference between corporate image and corporate identity;
5	Conceiving the importance of public relations in an organization;
6	Achieving the communication between media and a company;
7	Achieving common studies carrying out with target audience;
8	Considering the difference between written, verbal and audio-visual tools used in communication;
9	Commenting about current public relations projects;
10	Considering about the differences between public relations and corporate advertisement ;

22	Course Content:

Week	Theoretical	Practical
1	Definition and Historical Evolution of Public Relations and Concepts Similar to Public Relations
2	Importance of Social Responsibility for Public Relations, Organizational Culture and Public Relations
3	Effective Communication in Public Relations
4	Objectives and Basic Principles of Public Relations
5	Corporate Image, Corporate Identity and Corporate Reputation
6	Situation of Public Relations in an Organization
7	Specialties of Working Place and Workers in Terms of Public Relations
8	Repeating Courses and Midterm Exam
9	Stages of Public Relations Management Process
10	Target Audience of Public Relations
11	Communication with Media
12	Written and Verbal Tools Used in Public Relations
13	Audio-Visual Tools Used in Public Relations
14	Application Examples of Public Relations at Companies

23	Textbooks, References and/or Other Materials:	İşletmelerde Halkla İlişkiler- Zeyyat Sabuncuoğlu, Aktüel Publishing, other supplementary materials
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	Measurement and evaluation is carried out according to the principles of Bursa Uludağ University Associate and Undergraduate Education Regulation.
Information	Results are determined with the letter grade determined by the student automation system.

ECTS / WORK LOAD TABLE

CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High