COURSE SYLLABUS

PERSUASIVE COMMUNICATION

1	Course Title:	PERSUASIVE COMMUNICATION
2	Course Code:	IKNZ021
3	Type of Course:	Compulsory
4	Level of Course:	Short Cycle
5	Year of Study:	2
6	Semester:	3
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	There is no prerequisite for the course.
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr. Gör. Dr. Emel KARADAĞ
16	Course Lecturers:	MYO'ların Yönetim Kurulları'nın görevlendirdiği diğer öğretim elemanları
17	Contactinformation of the Course Coordinator:	Öğr. Gör. Dr. Emel Karadağ Orhaneli Meslek Yüksekokulu Orhaneli/Bursa Tel: 02248173015/62418
18	Website:
19	Objective of the Course:	The concept of persuasion and the psychological dimensions of persuasion, using the convincing communication process in terms of call center services.
20	Contribution of the Course to Professional Development	Call centers are areas where mutual communication is intense and they try to convince each other about the problem in the calling customers. In this context, the course will contribute especially to the problem of the caller and the type of customer, which persuasion techniques will be used and ultimately to ensure a successful call management.

Learning Outcomes:

1	Evaluate the concept of persuasion and the psychological and social dimensions of persuasion.;
2	Compare persuasion theories.;
3	Persuasive communication process; describe in terms of source, message and receiver.;
4	Explain nonverbal communication and communication campaigns from persuasion perspective.;
5	At the end of this course, the student; evaluate the concept of persuasion and psychological and social boots of persuasion.;

22	Course Content:

Week	Theoretical	Practical
1	Human psychology, attitude and measurement of attitudes
2	Social ethics, attitude change, compliance and obedience
3	The concept of persuasion, psychological, logical and social dimensions of persuasion
4	Persuasion theories
5	Persuasion and persuasive communication process
6	Resource in persuasive communication
7	Message in persuasive communication
8	Buyer, target audience in persuasive communication
9	Persuasive communication process tactics
10	Against persuasion
11	Nonverbal communication codes in persuasive communication
12	Time and space effect in persuasive communication
13	Color, status and personality in persuasive communication
14	Preparation of persuasive speech

23	Textbooks, References and/or Other Materials:	"CONVINCING COMMUNICATION" Anadolu University Open Education Publications "PSYCHOLOGY" Anadolu University Open Education Publications "THEORIES OF COMMUNICATION" Anadolu University Open Education Publications "COURSE NOTES"
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	Measurement and evaluation is carried out according to the principles of Bursa Uludağ University Associate and Undergraduate Education Regulation.
Information	Results are determined with the letter grade determined by the student automation system.

ECTS / WORK LOAD TABLE

CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High