COURSE SYLLABUS

DIGITAL MARKETING

1	Course Title:	DIGITAL MARKETING
2	Course Code:	PZRS035
3	Type of Course:	Optional
4	Level of Course:	Short Cycle
5	Year of Study:	1
6	Semester:	2
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr. Gör. AHMET NECA GÖKGÜL
16	Course Lecturers:	Meslek Yüksekokulları Yönetim Kurullarının görevlendirdiği öğretim elemanları.
17	Contactinformation of the Course Coordinator:	Öğr. Gör. Ahmet Neca Gökgül necagokgul@uludag.edu.tr
18	Website:
19	Objective of the Course:	The student will be able to identify E-Commerce customers according to the product and sales strategies of the business; Help to create marketing/sales strategies by creating a database on the internet according to customer characteristics, and make e-Sales according to the sales strategies and policies of the business and customer characteristics, updating the sales section on the web page according to business, market and technological developments, and up-to-date digital marketing to understand and apply the methods.
20	Contribution of the Course to Professional Development	Students will be able to apply advanced techniques and methods in digital marketing by having the necessary knowledge and equipment about e-commerce, which is a new trade channel that has become more important with the widespread use of the internet.

Learning Outcomes:

1	To regulate e-commerce activities;
2	To implement e-commerce activities;
3	To be able to determine digital marketing strategies;
4	To be able to define the concepts of digital marketing and mobile marketing;
5	To be able to read the relationship between social networks and marketing;
6	To be able to design digital marketing campaigns;

22	Course Content:

Week	Theoretical	Practical
1	Information society and the new economy
2	Computer networks and the internet
3	Online marketing "E-Commerce"
4	Introduction to E-Commerce
5	To create database via the Internet and marketing / sales strategies to help create
6	Creating a web identity on the Internet
7	Creating social networks
8	Defining mobile commerce
9	Legal and legal regulations, ethical issues and taxation for e-commerce
10	Payment systems and web security used in e-commerce
11	Digital marketing concept
12	Recognizing digital marketing campaigns and related platforms and designing campaigns
13	SEO, SEM and Content Management
14	Reading Digital Marketing Trends and Adapting to Current Approaches

23	Textbooks, References and/or Other Materials:	Dijital Pazarlama Strateji, Yürütme ve Uygulama Fiona Ellis - Chadwick Dave Chafey Gazi Kitabevi E-Ticaret ve Dijital Pazarlama Sokak kitapları yayınları Kürşat Kazankaya E-Ticaret Kavramlar Gelişim ve Uygulamalar Gonca Telli Yamamoto Kriter Yayınevi
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	1	60
Final Exam	0	0
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		100
Contribution of Final Exam to Success Grade		0
Total		100
Measurement and Evaluation Techniques Used in the Course	Measurement and evaluation is carried out according to the principles of Bursa uludag University Associate and Undergraduate Education Regulation.
Information	Results are determined with the letter grade determined by the student automation system.

ECTS / WORK LOAD TABLE

CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High