COURSE SYLLABUS

CONSUMER BEHAVIOR

1	Course Title:	CONSUMER BEHAVIOR
2	Course Code:	IIS3206
3	Type of Course:	Optional
4	Level of Course:	First Cycle
5	Year of Study:	3
6	Semester:	6
7	ECTS Credits Allocated:	4
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Dr. Ögr. Üyesi FİLİZ EREN BÖLÜKTEPE
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:	Dr. Öğr. Üyesi F. Eren BÖLÜKTEPE İnegöl İşletme Fakültesi İşletme Bölümü 224 294 26 95 eboluktepe@uludag.edu.tr
18	Website:
19	Objective of the Course:	This course is an introduction to different characteristics of consumer behavior. The goal is provide the student with an understanding of the basic theoretical tools employed by researchers in the consumer behaviour analysis.
20	Contribution of the Course to Professional Development	Learns the basic theoretical tools used in consumer behavior analysis.

Learning Outcomes:

1	By the end of the course, students will be able to:Explain the different consumer behavior models ;
2	Articulate the relationships between consumer behavior and marketing strategy.;
3	Analyze the psychological factors affecting consumer behavior;
4	Understanding the role of personality in consumer behavior.;
5	Analyze the social and cultural factors affecting consumer behavior;
6	Apply this knowledge to generate effective marketing strategy;
7	Explain the stages of consumer purchase decision process ;
8	Apply the quantitative and qualitative research techniques in consumer behavior.;

22	Course Content:

Week	Theoretical	Practical
1	Consumer behavior models in the context of interdisciplinary approaches
2	Consumers’ buying behavior patterns
3	Consumer behavior and marketing strategy
4	Psychological factors affecting consumer behavior : learning, motivation and perceptions
5	Psychological factors affecting consumer behavior: attitudes and feelings
6	Personal factors affecting consumer behavior : personality traits
7	Social and cultural factors affecting consumer behavior:
8	Group influence, reference Groups
9	Social and cultural factors affecting consumer behavior: income and social class, family decision making
10	Social and cultural factors affecting consumer behavior: lifestyle analysis and psychographics factors
11	Social and cultural factors affecting consumer behavior: consumer behavior in different cultures
12	Postmodern consumer behavior and postmodern tribes
13	An overview of consumer purchase decision process
14	Quantitative and qualitative research in consumer behavior

23	Textbooks, References and/or Other Materials:	Michael, R. Solomon, Consumer Behavior, Prentice Hall, 2003.
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	Online multiple-choice/ online written exam/ written exam
Information	-Relative Evulation System

ECTS / WORK LOAD TABLE

CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High