1	Course Title:	THE THEORIES OF MASS MEDIA
2	Course Code:	SSY3016
3	Type of Course:	Optional
4	Level of Course:	First Cycle
5	Year of Study:	3
6	Semester:	6
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	2
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Doç. Dr. OZAN AŞIK
16	Course Lecturers:	Dr. Mehmet Ozan Aşık
17	Contactinformation of the Course Coordinator:	e-mail: ozanasik@uludag.edu.tr Uludağ Üniversitesi Fen- Edebiyat Fakültesi Sosyoloji Bölümü 16059 Görükle Kampüsü / Bursa
18	Website:
19	Objective of the Course:	To bring in the students sociological perspective about mass, mass communication and relation of media-society-culture.
20	Contribution of the Course to Professional Development	Students learn the skills of critical media literacy with sociological background knowledge.

21

Learning Outcomes:

1 Ability to use the concepts in theories of mass media; 2 Ability to think about media’s positives and negatives aspects; 3 Ability to establish the relationship between media and power; 4 Ability to grasp the media’s ideological aspect; 5 Ability to discuss whether media is ethical or not.; 6 Ability to follow recent media debates; 7 Ability to establish between media and violence; 8 Ability to see media’s political function;

22	Course Content:

Week	Theoretical	Practical
1	The birth of mass communication
2	The models of mass communication
3	The effect of the tools of mass communication: public opinion
4	The effect of the tools of mass communication: Propaganda
5	Political economy of media
6	Limited impact and the agency of individuals
7	Hegemony, ideology and Frankfurt School
8	Mid-term exam
9	Counter-hegemonic media practice? Alternative media
10	McLuhan, technology and medium
11	Meaning, discourse, representation I
12	Meaning, discourse, representation II
13	British Cultural Studies
14	New media

23	Textbooks, References and/or Other Materials:	Hüseyin Köse, Bourdieu Medyaya Karşı/ Medya: İşbirlikçi, Zorba Ve Çığırtkan, Papirüs Yayınevi, İstanbul, 2004. Erol mutlu, Globalleşme, Popüler Kültür Ve Medya, Ütopya Yayınevi, Ankara, 2006. Vedat Demir, Medya Etiği, Beta,İstanbul, 2007. Jean-Noel Jeanneney, Medya Tarihi, Çev. Esra Atuk, Yapi Kredi Yayinlari, Istanbul, 2006. Asa Briggs- Peter Burke, Medyanin Toplumsal Tarihi, Çev. Ibrahim Şener, Izdüşüm Yayinlari, Istanbul, 2004. Pratkanis&Aronson, Propaganda Çağı, Çev.Nagihan Haliloğlu, Paradigma, Istanbul, 2008.
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	Written exam
Information

25

ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	2	28
Practicals/Labs	0	0	0
Self Study and Preparation	15	4	60
Homeworks, Performances	0	0	0
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	2	2
Others	0	0	0
Final Exams	1	2	2
Total WorkLoad			94
Total workload/ 30 hr			3,07
ECTS Credit of the Course			3

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 3 3 3 2 2 2 4 4 4 4 3 1 LO2 3 3 3 2 2 2 4 4 4 5 5 2 LO3 3 3 3 2 2 2 5 5 5 5 4 2 LO4 4 3 3 2 2 2 4 4 4 3 3 2 LO5 4 4 4 3 3 3 3 4 4 4 5 2 LO6 5 5 5 3 3 3 3 4 4 4 5 2 LO7 3 5 5 2 2 2 3 5 4 5 5 2 LO8 4 5 4 3 2 3 2 4 4 4 5 3

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High