COURSE SYLLABUS

RELATIONS WITH THE MEDICAL INDUSTRY

1	Course Title:	RELATIONS WITH THE MEDICAL INDUSTRY
2	Course Code:	TTE6014
3	Type of Course:	Optional
4	Level of Course:	Third Cycle
5	Year of Study:	1
6	Semester:	2
7	ECTS Credits Allocated:	4
8	Theoretical (hour/week):	2
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Prof. Dr. MUSTAFA MURAT CİVANER
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:	Prof. Dr. M. Murat Civaner mcivaner@gmail.com / Tel: 224.295 4272 Adres: Uludağ Üniversitesi Tıp Fakültesi, Temel Tıp Bilimleri Binası Zemin kat, Tıp Tarihi ve Etik AD, Görükle, 16059, Bursa
18	Website:
19	Objective of the Course:	In this lecture, it is aimed to have students adequate knowledge on the relationships between healthcare workers and medical industry -particularly the pharmaceutical industry-, the effects of those relationships, the possiblity of protection from negative impacts of marketing methods, and validity and soundness of the arguments for and against.
20	Contribution of the Course to Professional Development	This education will enable the student to gain the ability to prevent and solve ethical problems in this context by understanding the value problems arising from relations with the medical industry.

Learning Outcomes:

1	Understanding the types and nature of relationships between healthcare workers and medical industry ;
2	Getting acknowledged about the concepts of ‘Firm’ and ‘Marketing’ along with the definitive features of medical industry ;
3	Understanding the marketing methods and their impacts ;
4	Understanding the effective and non-effective ways to prevent negative impacts of marketing methods;
5	Learning the relevant regulations in Trukey and in the world ;
6	Analysing the validity and soundness of the arguments for and against;

22	Course Content:

Week	Theoretical	Practical
1	The different parties of healthcare workers - medical industry relationships and their responsibilities
2	The different parties of healthcare workers - medical industry relationships and their responsibilities
3	Marketing and Advertisement
4	Firm: Features and responsibilities
5	Marketing methods
6	Marketing methods
7	Disease mongering
8	Drug rep’s detailing techniques
9	Drug promotion in audio-visual media
10	The impacts of marketing methods
11	Rational drug use
12	Regulations
13	Arguments on healthcare workers - medical industry relationships and their analysis
14	Arguments on healthcare workers - medical industry relationships and their analysis

23	Textbooks, References and/or Other Materials:	Elliot C. Beyaz Önlük, Siyah Şapka. Hayy Kitap, 2012, İstanbul. Moynihan R. Satılık Hastalıklar. Hayy Kitap, 2006, İstanbul. Goldacre B. Kötü İlaç. Pegasus yayınevi, 2016, İstanbul. Moncrieff J. İlaçla Tedavi Efsanesi: Psikiyatrik İlaç Kullanımına Eleştirel Bir Bakış. Metis yayınları, 2009, İstanbul. Ellison S. Bir Masalmış Kolesterol. Hayy Kitap, 2007, İstanbul. Hailey A. Acı Reçete. E yayınları, 1985, İstanbul. Kapitalizm Sağlığa Zararlıdır. HayyKitap, 2013, İstanbul. Ellison S. Batı Tıbbı Sağlığınızın Altını Nasıl Oyar? Hayy Kitap, 2008, İstanbul. Wlch HG. Aşırı Teşhis – Sağlık Adına Hasta Etmek. İnsev yayınları, 2013, İstanbul.
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	25
Quiz	0	0
Homeworks, Performances	5	25
Final Exam	1	50
Total	7	100
Contribution of Term (Year) Learning Activities to Success Grade		50
Contribution of Final Exam to Success Grade		50
Total		100
Measurement and Evaluation Techniques Used in the Course	multiple choice questions, assignments, small group reports
Information

ECTS / WORK LOAD TABLE

CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High