1	Course Title:	MANAGEMENT STRATEGIES
2	Course Code:	IMD5319
3	Type of Course:	Optional
4	Level of Course:	Second Cycle
5	Year of Study:	1
6	Semester:	1
7	ECTS Credits Allocated:	6
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Doç. Dr. ZERRİN FIRAT
16	Course Lecturers:	Doç. Dr. Zerrin FIRAT
17	Contactinformation of the Course Coordinator:	Doç. Dr. Zerrin FIRAT İnegöl işletme Fakültesi İşletme Bölümü 224 294 26 95 firatzy@uludag.edu.tr
18	Website:
19	Objective of the Course:	The Strategic Management and Business Policy course is designed for upper level undergraduate students majoring in Business Administration. The Course provides the integration of functional areas of business administration into a realistic applicable approach to business situations. The course addresses the strategic management process this begins from strategy formulation at the corporate level, business level and functional level. The second stage will cover strategy implementation and control which includes organizational design, the management control system and resource management.
20	Contribution of the Course to Professional Development	Implements and controls strategies covering organizational design, management control system and resource management.

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Learning Outcomes:

1 Demonstrate the capacity to think strategically about a company in terms of how it can be positioned and gain sustainable competitive advantage, and how its strategy can be implemented and executed successfully; 2 Demonstrate skills in conducting strategic analysis in a variety of industries and competitive situations.; 3 Apply and formulate strategies at different levels, reasoning carefully about strategic options and evaluating alternatives, and making strategic decisions about how to implement them successfully.;

22	Course Content:

Week	Theoretical	Practical
1	Strategic Management for Competitive Advantage
2	External Analysis: Identify Opportunities and Threats
3	Internal Analysis: Identify Distinctive Competencies
4	Functional Level Strategy
5	Business Level Strategy
6	Corporate Level Strategy
7	Corporate Level Strategy
8	Midterm Exam
9	Strategy Implementation in Single Industries
10	Strategy Implementation in Multiple Markets
11	Ethics and Social Responsibility in Strategic Management.
12	Corporate Governance.
13	Corporate Governance.
14	Corporate Governance.

23	Textbooks, References and/or Other Materials:	- Michael A. Hitt, R. Duane Ireland ve Robert E. Hoskisson 2005. Strategic management: competitiveness and globalization concepts. Mason, Ohio: Thompson South Western. - Thomas L. Wheelen ve J. David Hunger 2004. Strategic management and business policy. Upper Saddle River, NJ: Pearson Prentice Hall.
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	0	0
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	100
Total	1	100
Contribution of Term (Year) Learning Activities to Success Grade		0
Contribution of Final Exam to Success Grade		100
Total		100
Measurement and Evaluation Techniques Used in the Course	Relative evaluation system (RES)
Information

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ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	3	42
Practicals/Labs	0	0	0
Self Study and Preparation	14	3	42
Homeworks, Performances	0	40	40
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	0	0	0
Others	0	0	0
Final Exams	1	50	50
Total WorkLoad			174
Total workload/ 30 hr			5,8
ECTS Credit of the Course			6

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 1 2 3 2 3 5 3 4 0 0 0 0 LO2 2 2 4 1 0 1 0 3 0 0 0 0 LO3 1 0 0 3 0 2 0 5 0 0 0 0

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High