| Week |
Theoretical |
Practical |
| 1 |
What is tourism? : The customer is always right – Facts and statistics on your country – Three jobs – Tourism: the biggest business in the world – Careers questionnaire, job skills – Country fact sheet – Describing job skills, Describing job routines – Adjectives for job skills, industry sectors |
Subject exercises / listening / comprehension / video |
| 2 |
World destinations: Different destinations-different customs – Country/region fact sheet, brochure, presentation – Where do tourists go?, favourite places – Where do tourists come from? – The biggest spenders and the biggest earners, describing a destination – Describing resources and features – Tourism features and attractions |
Subject exercises / listening / comprehension / video |
| 3 |
Tour operators: The personal touch – Tour operators in your country – Why choose a package holiday, The ‘Peace in Burma’ tour – The role of tour operators, an inclusive tour – Talking to tour operators, designing a package tour – A web page for a package tour, describing local tour operations – Asking questions, prepositions of time – Tour operations |
Subject exercises / listening / comprehension / video |
| 4 |
Tourist motivations: Old and new tourism – Reasons for travel and money spent on travel, passenger survey, interview with e Kenyan tour operator – Why do people travel, the changing face of tourism – Changes in tourist motivation – Old and new tourism in your country or region – Talking about reason, describing trends – Reasons for travel |
Subject exercises / listening / comprehension / video |
| 5 |
Travel agencies : Identifying needs – Local travel agency evaluation – All in a day’s work, a new customer, presenting a product – The sales process, the impact of the Internet – Investigating a client’s needs, suggesting alternatives and making a recommendation – A report on a travel agency – ‘Open’ and ‘Closed’ questions, suggestions and advice –Sales terms |
Subject exercises / listening / comprehension / video |
| 6 |
Transport in tourism: Cruise ship – Exceeding expectations – Transport in your country – Transport systems and cable cars in San Francisco, a cruise ship worker – San Francisco transport timetables and schedules – What is most important for tourists when travelling?, timetable information – Comparing things, describing a timetable – Transport words, adjectives describing transport |
Subject exercises / listening / comprehension / video |
| 7 |
Accomodation: Smile on the phone – Local accomodation – A place to stay, taking a reservation by telephone – Giving information about hotels, unusual accomodation, taking a telephone booking – Locak accomodation – Describing location – Types of accomodation, services and facilities, describing accomodation adjectives and nouns |
Subject exercises / listening / comprehension / video |
| 8 |
Mid-term exam |
Subject exercises / listening / comprehension / video |
| 9 |
Marketing and promotion: Learn from customers – Local tourism promotion – Analysing your product, promotion in tourism – What is marketing?, promotional campaign news – Comparative-superlatives – Marketing terminology, the language of advertising |
Subject exercises / listening / comprehension / video |
| 10 |
The airline industry: Questionnaire tactics – Carbon offset schemes and blacklists – The ups and downs of flying, low-cost or traditional? – Tourism and air-travel, revolution in the skies – The air travel route map – Producing a questionnaire – ‘Like’ or ‘dislike’, asking questions politely – Airport names and codes |
Subject exercises / listening / comprehension / video |
| 11 |
Holidays with a difference: Ability and suitability – Cultural tips – At the trade fair, interview with a mountaineer – The Karakoram Experience, Cultural difference – Tourist types and holiday types – Cultural tips – Asking and talking about experience, describing service provision – Different holiday types |
Subject exercises / listening / comprehension / video |
| 12 |
Reservations and sales: Local use of GDSs – Taking a booking, the origins of CRSs, handing over tickets – Holiday bookings-getting the right information, computer reservation systems, abbreviations and codes, the small print – Confirming a booking – ‘If’ – Reservation systemsfor tourism |
Subject exercises / listening / comprehension / video |
| 13 |
Airport departures: Care or control? – Your nearest airport – An airport worker, two airport dialogues – Working in airports, air passenger rights – The check-in and information desks – Airport fact file – Responding politely to questions and requests, giving orders and stopping people doing something – Airport facilities and services, airport language |
Subject exercises / listening / comprehension / video |
| 14 |
Revision |
Subject exercises / listening / comprehension / video |
