1	Course Title:	SPORTS MARKETING, SPONSORSHIP AND MEDIA
2	Course Code:	AEB0055
3	Type of Course:	Optional
4	Level of Course:	First Cycle
5	Year of Study:	3
6	Semester:	5
7	ECTS Credits Allocated:	5
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr.Gör. TOLGA BAHADIR ŞİMŞEK
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:	Öğr.Gör.Tolga Bahadır ŞİMŞEK tbsimsek@uludag.edu.tr 0224-711 27 81 Bursa Uludağ Üniversitesi İnegöl M.Y.O
18	Website:
19	Objective of the Course:	Sports marketing has many benefits such as increasing brand image, brand loyalty and brand awareness, creating income through TV broadcast revenues, sponsorships, player and jersey sales, and promoting sports.
20	Contribution of the Course to Professional Development	It contributes to the development of sports management in terms of business by contributing to the product, price, distribution and promotion planning of an individual who receives coaching training within sports management.

21

Learning Outcomes:

1 What are the marketing mix elements?; 2 Sports Marketing and its components; 3 Factors affecting the development of the Sports Industry; 4 What is sponsorship? What are the contributions of sponsorship to sports organizations?; 5 Sports media elements; 6 Types of sports media; 7 Human resources in sports media; 8 Social media impact on sports organizations; 9 Social media impact on individual athlete development; 10 Current approaches in sports media;

22	Course Content:

Week	Theoretical	Practical
1	sports marketing
2	product in sports marketing
3	sports marketing and pricing strategies
4	sports marketing promotion and distribution
5	sports industry
6	Segmentation of sports marketing
7	Brand and Image management
8	Brand strategies
9	Branding in Sports
10	What is sponsorship?
11	Sponsorship strategies in sports
12	Sponsorship and financing
13	Sports and media
14	new media techniques

23	Textbooks, References and/or Other Materials:	Ammon, R. and Stotlar, D. K. (2003). Contemporary Sports Management. (Editor: Parks, J. B., Quarterman, J.), Champaign: Human Kinetics. Argan, M. (2004). Sports Sponsorship Management. Ankara: Detay Publishing. Argan, M. and Katırcı, H. (2008). Sports Marketing. (2nd Edition), Ankara: Nobel Publishing. Basaran, K. (2009). “The Big Four Scored the First Goal in the Crisis, Spent 184 Million Euros on Transfer”, Reference, 08.08.2009. Blann, F.W. (1998). Contemporary Sport Management. (Editors: J.B.Parks, B.R.K Zanger and J. Quarterman) in “Sport Marketing” Section. Champaign: Human Kinetics. Callecad, R. L., & Stotlar, D. K. (1990). Sport and Fitness Management, Career Strategies and Professional Con tent. (Editors: Janet B. Parks and Beverly R.K. Zenger), Illinois: Human Kinetics Books. Cemalcilar, I. (1996). Marketing (Concepts-Decisions). Istanbul: Beta Printing House. Devecioğlu, S. (2004). “Economic Dimension of Sports”, TSE Standard Economic and Technical Journal, 43(511), 37-42. Devecioğlu, S. (2005). “Development of Sports Sector Strategies in Turkey”, Football Economy Strategic Research Center, Archive, www.fesam.org Fried, G., Shapiro, S. J., & Deschriver, T. D. (2003). Sport Finance. Champaign: Human Kinetics. Fullerton, S. (2007). Sports Marketing. (International Edition) Irwin: McGraw Hill. Hong, F. (1997). “Commercialism and Sport in China: Present Stiuation and Future Expectation”, Journal of Sport Management, 11 (4), 342-34
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	test exam
Information	midterm exam 40% final exam 60%

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ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	3	42
Practicals/Labs	0	0	0
Self Study and Preparation	14	3	42
Homeworks, Performances	0	20	40
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	10	10
Others	0	0	0
Final Exams	1	20	20
Total WorkLoad			154
Total workload/ 30 hr			5,13
ECTS Credit of the Course			5

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 LO1 3 4 2 3 3 3 2 4 4 4 0 LO2 2 3 4 1 4 2 4 2 1 4 0 LO3 3 4 5 1 2 3 4 1 4 4 0 LO4 1 5 4 2 2 3 4 5 2 1 0 LO5 2 5 3 2 3 4 5 4 3 1 0 LO6 2 1 3 3 4 5 3 2 1 3 0 LO7 3 2 1 5 4 3 2 1 4 5 0 LO8 3 1 5 1 4 3 2 1 4 5 0 LO9 3 1 4 3 1 4 5 3 1 3 0 LO10 2 5 1 3 3 4 2 5 4 4 0

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High