COURSE SYLLABUS

MARKETING MANAGEMENT

1	Course Title:	MARKETING MANAGEMENT
2	Course Code:	PZRS024
3	Type of Course:	Optional
4	Level of Course:	Short Cycle
5	Year of Study:	1
6	Semester:	2
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	2
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr. Gör. ÖZLEM ULUÇAY ŞAKAR
16	Course Lecturers:	Meslek Yüksekokulları Yönetim Kurullarının görevlendirdiği öğretim elemanları.
17	Contactinformation of the Course Coordinator:	Öğr.Gör. Özlem ŞAKAR ulucay@uludag.edu.tr 02247112781/61731
18	Website:
19	Objective of the Course:	To provide the management of marketing department by comprehending the functions of marketing department in business.
20	Contribution of the Course to Professional Development	Being able to define and apply responsibilities of the marketing management in business life.

Learning Outcomes:

1	Being able to describe the structure and function of the marketing department within the business;
2	Being able to define and apply responsibilities of the marketing management;
3	Being able to constitute a strategic marketing plan;
4	Being able to manage the strategic marketing plan by use of efficient communication techniques;
5	Being able to design market segmentation correct and realistic;
6	Being able to be innovative in the elements of the whole marketing mix and to conduct innovative studies;
7	Being able to constitute and apply marketing communication efforts by means of business and market;
8	Being able to follow up the trends in marketing and the use of them in the own market;

22	Course Content:

Week	Theoretical	Practical
1	Marketing Concepts
2	The Content of Marketing Management and its Responsibilities
3	Strategic Marketing Planning
4	Market Segmentation
5	Positioning, Differentiation, Focusing
6	Marketing Strategies
7	Product and Product Management,
8	Course review and Mid-term
9	New Product Development
10	Price and Price Management
11	Distribution Management
12	Promotion and Promotion Strategies
13	New Developments at Marketing
14	Marketing Managemet and Social Responsibilities

23	Textbooks, References and/or Other Materials:	1 Bildiğimiz Pazarlamanın Sonu; Sergio Zyman, MediaCat Yayınları 2 Stratejik Pazarlama Planı Nasıl Hazırlanır?; Norton Paley, MediaCat Yayınları 3 A’dan Z’yePazarlama; Phılıp Kotler, MediaCat Yayınları
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	Case studıes,Quız
Information	In order to evalute the success in this course, 1 midterm exam with 40 points and 1 final exam with 60 points are made. The scores of each student are compared with the criteria for passing a course in accordance with Bursa Uludağ Universty.

ECTS / WORK LOAD TABLE

CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High