In this course, in which the basic concepts of the visual process will be explained, basic information about perception, visual language and vision will be given. The relationship between the visual process and creativity will be discussed in detail, and information will be given on the perception of form and color, the historical evolution of perception, and the perception of vision in different media.
20
Contribution of the Course to Professional Development
Creativity relationship will be discussed in detail, form and color perception, historical evolution of perception, creating perception of vision in different media.
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Learning Outcomes:
1
Understands that the relationship between the visual process and creativity can be learned;
2
Makes sense of pictorial elements and symbols;
3
Interprets visual communication design examples;
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Course Content:
Week
Theoretical
Practical
1
Introduction: Explanation of the scope, goals and objectives of the course
2
Eye, sense of sight, perception, reasoning, thinking and intelligence
3
Understanding and making sense in visual communication, perception in visual communication, perception criteria and association relationship
4
Visual perception and Gestalt, principles of perception, figure - background relationship, resemblance - separation - abstraction
5
Perception and form, perception and color, perception and balance, categorization in perception, invariants in perception, optical illusions
6
Individual differences in perception, goals and needs
7
Cultural and environmental factors affecting perception
8
Midterm
9
Visual messages and their effects
10
The effects of perceptions on artistic and industrial production
11
visual perception
12
Visual design
13
Sight and popular culture
14
Reflections of Popular Culture on Design
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Textbooks, References and/or Other Materials:
BECER, E. (2002) İletişim ve Grafik Tasarımı. Ankara: Dost Kitabevi Yayınları. UÇAR, T.F. (2004) Görsel İletişim ve Grafik Tasarım. İstanbul: İnkılap Yayınevi. ARNHEIM, R. (2007). Görsel Düşünme. İstanbul: Metis Yayınları. ROSE, G. (2007) Visual Methodologies. London: Sage Publications Ltd. BURNETT, R. (2007) İmgeler Nasıl Düşünür? İstanbul: Metis Yayınları
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Assesment
TERM LEARNING ACTIVITIES
NUMBER
PERCENT
Midterm Exam
1
40
Quiz
0
0
Homeworks, Performances
0
0
Final Exam
1
60
Total
2
100
Contribution of Term (Year) Learning Activities to Success Grade
40
Contribution of Final Exam to Success Grade
60
Total
100
Measurement and Evaluation Techniques Used in the Course
