To acquire knowledge and skills in current developments about the activities, scope, functioning and public relations practices of the peoples in relation to the professional development of their students.
20
Contribution of the Course to Professional Development
21
Learning Outcomes:
1
To learn activities and functions of public relations units operating in enterprises.;
2
To learn about the organization and management of the public relations units in the business and to define the policies and methods that should be monitored in relation to the target groups of the public relations unit.;
3
To provide the students who want to choose the profession of public relations to have information with the help of the case studies about the communication tools used in the occupation related to the people.;
4
To raise awareness about the activities and diversity of the people-related activities implemented in the business;
22
Course Content:
Week
Theoretical
Practical
1
Definiton, Importance and Historical Advance of Public Relations
2
Social Responsibility Approach and Public Relations, Public Relations Concepts
3
Total Quality Management, Organizational Culture and Public Relations Concept and Effective Communication
4
Main Objectives and Basic Principles of Public Relations
5
Ethical Approaches to Public Relations and Business
6
Organization of Public Relations in Business
7
Features of the Public Relations Unit and Public Relations Specialists
8
Management of Public Relations Unit, Policy and Target of Public Relations Unit in Business
9
Press Relations and Communication Tools in Public Relations
10
Written and Oral Communication Tools used in Public Relations and their applications
11
Visual Communication Tools used in Public Relations and their applications
12
Public Relations in the World -1
13
Public Relations in the World -2
14
Public Relations in the TURKEY
23
Textbooks, References and/or Other Materials:
“İşletmelerde Halkla İlişkiler” Prof. Dr. Zeyyat Sabuncuoğlu Halkla İlişkilerde Yeni Yaklaşımlar, Hale bozkurt 2014 İtibar Yönetimi, Aydem Çiftçioğlu,2014 Stratejik Halkla İlişkiler Yönetimi, Ahmet Bülend Göksel
24
Assesment
TERM LEARNING ACTIVITIES
NUMBER
PERCENT
Midterm Exam
0
0
Quiz
0
0
Homeworks, Performances
1
50
Final Exam
1
50
Total
2
100
Contribution of Term (Year) Learning Activities to Success Grade
50
Contribution of Final Exam to Success Grade
50
Total
100
Measurement and Evaluation Techniques Used in the Course
Information
25
ECTS / WORK LOAD TABLE
Activites
NUMBER
TIME [Hour]
Total WorkLoad [Hour]
Theoretical
Practicals/Labs
Self Study and Preparation
Homeworks, Performances
1
Projects
Field Studies
Midtermexams
Others
Final Exams
Total WorkLoad
Total workload/ 30 hr
ECTS Credit of the Course
26
CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
