Analysis of Internal and external communication in organization and image issues within the scope of public relations , analysis and discussion of the companyapplications in public relations
20
Contribution of the Course to Professional Development
21
Learning Outcomes:
1
Learn to theoretical knowledge developed in the areas of public relations, social responsibility and organizational communication;
2
Analysis of Corporate identity, corporate image and corporate reputation ;
3
Analysis of Management process in Public relations;
4
Analysis and discussion of company applications in the field of public relations ;
22
Course Content:
Week
Theoretical
Practical
1
The historical development of public relations
2
Social responsibility and the relationship between public relations processes
3
Corporate identity, corporate image and corporate reputation concepts
4
The importance of organizational culture in terms of public relations
5
Objectives and principles in Public relations
6
Organization of public relations
7
Management process in public relations
8
Target groups in public relations activities
9
Means of communication used in public relations
10
Public relations and ethics
11
Effective presentation techniques and body language
12
Public relations practice: case study reviews
13
Public relations practice: case study reviews (2)
14
Public relations practice: case study reviews (3)
23
Textbooks, References and/or Other Materials:
İşletmelerde Halkla İlişkiler, Zeyyat SABUNCUOĞLU, Alfa-Aktüel, Bursa, 2013 Bilçin TAK, İşletmelerde Sosyal Performansın Ölçümü, Bursa, 2009 Mahmut ASLAN, İş ve Meslek Ahlakı, Nobel Yayınevi, 2001. Hakan AYHAN, Halkla İlişkiler, Anadolu Üniversitesi Yayını, Eskişehir, 1996
24
Assesment
TERM LEARNING ACTIVITIES
NUMBER
PERCENT
Midterm Exam
0
0
Quiz
0
0
Homeworks, Performances
0
0
Final Exam
1
100
Total
1
100
Contribution of Term (Year) Learning Activities to Success Grade
0
Contribution of Final Exam to Success Grade
100
Total
100
Measurement and Evaluation Techniques Used in the Course
Information
25
ECTS / WORK LOAD TABLE
Activites
NUMBER
TIME [Hour]
Total WorkLoad [Hour]
Theoretical
14
2
28
Practicals/Labs
0
0
0
Self Study and Preparation
1
20
20
Homeworks, Performances
0
0
0
Projects
0
0
0
Field Studies
0
0
0
Midtermexams
0
0
0
Others
1
21
21
Final Exams
1
20
20
Total WorkLoad
89
Total workload/ 30 hr
2,97
ECTS Credit of the Course
3
26
CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
