1	Course Title:	DIGITAL MARKETING
2	Course Code:	ISL4310
3	Type of Course:	Optional
4	Level of Course:	First Cycle
5	Year of Study:	4
6	Semester:	8
7	ECTS Credits Allocated:	5
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	English
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Prof. Dr. Çağatan Taşkın
16	Course Lecturers:	Yok
17	Contactinformation of the Course Coordinator:	Prof. Dr. Çağatan TAŞKIN ctaskin@uludag.edu.tr
18	Website:
19	Objective of the Course:	To explain the concepts related to marketing applications realized through these technologies by eliminating the lack of knowledge about digital world applications.
20	Contribution of the Course to Professional Development	Definiton of digital marketing and electronic commerce/types/historical development/definiton of internet/introduction to digital marketing/marketing research on internet/payment systems on internet/observation and control of salespeople

21

Learning Outcomes:

1 Theoretical evaluation of digital marketing applications; 2 Defining the digital marketing concept; 3 Examining mobile marketing and social media; 4 Discussing the convergence of social networks and marketing;

22	Course Content:

Week	Theoretical	Practical
1	Difficulties of digital marketing
2	Digital environment
3	E-commerce infrastructure
4	Electronic consumer of future and strategies
5	An economic review of digital marketing
6	Digital marketing and flow of information
7	Consumer behavior on digital environment
8	Online shopping
9	Digital marketing research
10	Digital marketing communication
11	E-commerce hardware and software
12	Digital Customer Relationship Management
13	Social media marketing
14	Overview of the semestr

23	Textbooks, References and/or Other Materials:	Digital Marketing: Strategies for Online Success - Godfrey Parkin Electronic Commerce - (2010) Gary P. Schneider
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	A midterm exam and a final exam is held to evaluate the course.
Information	The purpose of the midterm and final exams are to measure how well the students comprehended the lesson

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ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	3	42
Practicals/Labs	0	0	0
Self Study and Preparation	10	8	80
Homeworks, Performances	0	0	0
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	12	12
Others	0	0	0
Final Exams	1	16	16
Total WorkLoad			150
Total workload/ 30 hr			5
ECTS Credit of the Course			5

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 LO1 1 4 4 5 1 1 1 5 1 1 LO2 1 4 4 4 1 1 1 5 1 1 LO3 1 4 4 4 1 1 1 5 1 1 LO4 1 4 4 4 1 1 1 5 1 1

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High