COURSE SYLLABUS

REPUTATION MANAGEMENT

1	Course Title:	REPUTATION MANAGEMENT
2	Course Code:	YOR5111
3	Type of Course:	Optional
4	Level of Course:	Second Cycle
5	Year of Study:	1
6	Semester:	1
7	ECTS Credits Allocated:	5
8	Theoretical (hour/week):	2
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Prof. Dr. BAŞAK AYDEM ÇİFTÇİOĞLU
16	Course Lecturers:	Prof.Dr. BAŞAK AYDEM ÇİFTÇİOĞLU aydemaydemir@uludag.edu.tr
17	Contactinformation of the Course Coordinator:	PROF.DR.B.AYDEM ÇİFTÇİOĞLU aydemaydemir@uludag.edu.tr
18	Website:
19	Objective of the Course:	Businesses have to ensure social acceptance and manage the image they create in the eyes of others. In this context, this course aims to create an understanding for students about the scope of the concept of corporate reputation, its benefits for institutions and how the process of managing the concept in question is structured.
20	Contribution of the Course to Professional Development	UNDERSTANDING THE IMPORTANCE OF THE CONCEPT OF REPUATİON AND ITS SCOPE ON THEIR PROFESSION

Learning Outcomes:

1	To learn Reputation concept and content;
2	to learn corporate image , identity and repuatation relationship;
3	Understanding Corporate reputation management and ıts framework;
4	To identify relationship between Corporate repuation and business management;
5	To identfy corporate image , media social media relations ;
6	to learn stakeholder management and repuatation management linkage;

22	Course Content:

Week	Theoretical	Practical
1	Business, globalization, analysis of changing environmental conditions
2	Developments in Modern Management Approach
3	The concept and scope of reputation
4	Corporate Reputation Concept and its conceptual framework
5	Corporate Reputation and social responsibility relationship
6	Corporate Reputation Management and Managerial Activities
7	Corporate Reputation and Marketing Relationship
8	Corporate Reputation and Human Resources Relationship
9	Corporate Reputation and Crisis Management
10	Communication and Corporate Reputation Management
11	Corporate reputation building process
12	Corporate Reputation Management
13	Corporate Reputation Examples and Case Studies
14	e-Reputation and social media management

23	Textbooks, References and/or Other Materials:	1.Aydem Çiftçioğlu, ''Kurumsal İtibar Yönetimi” Dora Kitabevi, Bursa, Aralık 2009, ISBN 978-605-4118-45-8 2. Bromley, D.B., Reputation, Image and Impression Management, John Wiley & Sons Ltd.,1993 3. Dowling, Grahame, Creating Corporate Reputations, Oxford: Oxford University Press, 2001 3. Fombrun, Charles J., Reputation :Realizing Value From The Corporate Image, Harvard Business School Pres, Boston, Massachusetts,1996 4. Brammer Stephen J., Stephen Pavelin,Corporate Reputation and Social Performance: The Importance of Fit , Journal of Management Studies 43 (3), 2006, 435–455 5. Craven, Karen S., Elizabeth Good Oliver, “Employees: The Key Link To Corporate Reputation Management”, Business Horizons, Vol 49, 2006, 295-302 6. Deephouse, David L., “Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories”, Journal Of Management, Vol 26, No 6, 1091-1112 7. Deephouse, David L., Suzanne M. Carter, “An Examination Of Differences Between Organizational Legitimacy And Organizational Reputation”, Journal Of Management Studies, 42:2, 2005, 329-360
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	0	0
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	100
Total	1	100
Contribution of Term (Year) Learning Activities to Success Grade		0
Contribution of Final Exam to Success Grade		100
Total		100
Measurement and Evaluation Techniques Used in the Course	essay type exam
Information	absolute evaluation

ECTS / WORK LOAD TABLE

CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High