1	Course Title:	STRATEGIC MANAGEMENT IN MODERN BUSINESSES
2	Course Code:	YBS5119
3	Type of Course:	Optional
4	Level of Course:	Second Cycle
5	Year of Study:	1
6	Semester:	1
7	ECTS Credits Allocated:	6
8	Theoretical (hour/week):	2
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Prof. Dr. BAŞAK AYDEM ÇİFTÇİOĞLU
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:	Prof.Dr.B.Aydem Çiftioğlu aydemaydemir@uludag.edu.tr
18	Website:
19	Objective of the Course:	Defining the strategic point of view in business management and transferring the theories and models related to the strategic management approach to the students
20	Contribution of the Course to Professional Development	Gain a strategic perspective in organizational, individual and professional (occupational) decisions made in business life.

21

Learning Outcomes:

1 To gain strategic thinking skills; 2 Defining the strategic management philosophy; 3 Understanding the strategic perspective in organizational decisions; 4 Understanding the organization-environment relationship;

22	Course Content:

Week	Theoretical	Practical
1	management and strategy concepts
2	The concept, scope and importance of the strategy
3	The concept and scope of strategic management
4	Strategic management schools-1
5	Strategic management schools-2
6	History of strategic management
7	Strategic management and business management relationship
8	Competition strategies
9	resource dependency approach
10	Change and strategy
11	The concept of strategic planning and its elements
12	Strategic planning -Analysis
13	Strategic planning - environment
14	Strategic planning examples

23	Textbooks, References and/or Other Materials:	1-Prof. Dr. Hayri ÜLGEN ve Dr. S. Kadri MİRZE, “İşletmelerde Stratejik Yönetim,  Ülgen, Hayri. İstanbul : Beta, 2010. XVI, 691 s. : şkl. , tbl. ; 27 cm. Language: Turkish, Veritabanı: Bursa Uludağ Üniversitesi Kütüphanesi   2- Prof.Dr. Erol Eren İşletmelerde Stratejik yönetim ve işletme politikası Eren, Erol. İstanbul : Beta, 2010. XVII, 578 s. : tbl. , grf. ; 24 cm. Language: Turkish, Veritabanı: Bursa Uludağ Üniversitesi Kütüphanesi   3- Ömer Dinçer : Stratejik yönetim ve işletme politikası Dinçer, Ömer. İstanbul : Beta Basım Yayım, 2003 XVII, 583 s. : grf. , tbl. ; 25 cm Language: Turkish, Veritabanı: Bursa Uludağ Üniversitesi Kütüphanesi
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	0	0
Quiz	0	0
Homeworks, Performances	1	40
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	case study and essay type exam
Information	absolute evaluation

25

ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	2	28
Practicals/Labs	0	0	0
Self Study and Preparation	1	20	20
Homeworks, Performances	1	20	20
Projects	1	40	40
Field Studies	0	0	0
Midtermexams	0	0	0
Others	0	0	0
Final Exams	1	70	70
Total WorkLoad			178
Total workload/ 30 hr			5,93
ECTS Credit of the Course			6

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 LO1 5 5 5 5 5 5 5 5 5 5 LO2 4 5 5 4 4 5 5 5 5 4 LO3 5 5 5 5 5 5 5 5 5 5 LO4 5 5 5 5 5 5 5 5 5 5

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High