1	Course Title:	RETAIL MANAGEMENT
2	Course Code:	PZRS006
3	Type of Course:	Optional
4	Level of Course:	Short Cycle
5	Year of Study:	2
6	Semester:	4
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	1
9	Practice (hour/week) :	2
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr. Gör. AHMET NECA GÖKGÜL
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:
18	Website:
19	Objective of the Course:	The aim of this course is to enable the learners to categorize the retail enterprises according to the sector, market and client characteristics and to determine their position types, to acquire information on the store set-up and to contribute to the formation of category management, the planning process of product diversification, the pricing types, the determination of communication budget and methods and the planning of communication program.
20	Contribution of the Course to Professional Development

21

Learning Outcomes:

1 To be able to comprehend retail enterprises structurally.; 2 To be able to explain the retail product diversification; 3 To be able to form the purchase system of the retail enterprise; 4 To be able to form the pricing system of the retail enterprise; 5 To be able to form retail communication blend; 6 To have information related with store set-up and to be able to apply such information; 7 To be able to explain category management; 8 To be able to comprehend retail purchase systems;

22	Course Content:

Week	Theoretical	Practical
1	Categorization of retail enterprises and their position types
2	Characteristics of retail enterprises
3	Store-set-up of retail enterprises and its importance
4	Store set-up of retail enterprises and its importance
5	Financial structure of retail enterprises
6	Category management
7	Planning process of product diversification
8	Course review and Mid-term
9	Purchase systems of retail enterprises
10	Pricing methods of retail enterprises
11	Communication methods of retail enterprises
12	Determination of the budget of communication methods of retail enterprises
13	Planning of communication program of retail enterprises
14	Application of communication program of retail enterprises

23	Textbooks, References and/or Other Materials:
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course
Information

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ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	1	14
Practicals/Labs	14	2	28
Self Study and Preparation	14	2	28
Homeworks, Performances	0	0	0
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	7	7
Others	0	0	0
Final Exams	1	14	14
Total WorkLoad			98
Total workload/ 30 hr			3,03
ECTS Credit of the Course			3

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 5 4 5 5 5 5 5 4 4 4 4 4 LO2 4 5 4 5 5 5 5 4 4 4 4 4 LO3 5 4 5 5 5 5 5 4 4 4 5 4 LO4 5 4 5 5 5 4 5 4 5 4 3 4 LO5 5 5 5 5 5 5 5 4 4 4 3 4 LO6 4 5 4 5 5 5 5 4 4 4 3 4 LO7 5 5 3 4 5 4 5 4 4 3 3 4 LO8 4 4 5 5 5 5 5 4 5 4 4 4

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High