General Description
Mustafakemalpaşa Vocational School Marketing Program has been providing education since the 2001-2002 academic year.
Upon successfully completing the 120-ACTS credit program and acquiring the program qualifications, the students graduate with Marketing Associate degree.
Short Cycle
4
Specific Admission Requirements
The applicant should have a high school or its equivalent diploma and the other requirements are determined by OSYM (Student Selection and Placement Center) in accordance with the applicable legislation of YOK (Higher Education Council)
5
Specific arrangements for the recognition of prior learning
The provisions in “Regulation on Transfer among Associate and Undergraduate Degree Programs, Double Major, and Subspecialty and the Principals of Credit Transfer among Institutions in Higher Education Institutions” are applied.
6
Qualification Requirements and Regulations
In order to obtain an Associate Degree in Marketing, students must successfully complete all of the compulsory and elective courses (equivalent to a total of 120 ECTS) and to have at least 2.00 GPA (grade point average) over 4.00
7
Profile of The Programme
The aim of Marketing Program is to train individuals who are entrepreneurs, have effective communication skills and the fundamental qualities of marketing business and also who are able to use computer programs related to their field.
Marketing Program provides a two-year training following high school education. Formal Program accept about 30 students. The students are also required to complete a 30-work day internship program. The students are required to take and successfully complete all the compulsory courses in the program. They are also required to take and successfully complete elective courses in II., III., and IV. Semesters as well as compulsory courses.
The students are required to have a grade point average of at least 2.00 over 4.00 GPA for graduation
8
Key Learning Outcomes & Classified & Comparative
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1.
To be able to apply and use theoretical knowledge related with marketing into working life.
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2.
To be able to clearly represent the designs and applications related with marketing to their co-workers, superiors, serviced persons or organizations and to have the ability to work as a team.
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3.
To be able to recognize and analyze the problems confronted in marketing practices and to be able to offer solutions
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4.
To be able to operate the processes related with marketing.
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5.
To be able to pursue and apply the current developments related with marketing
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6.
To be able to develop and apply marketing strategies in accordance with product, price, distribution and promotional aims.
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7.
To have the required knowledge for marketing personnel on sales, advertisement, customer relationship management, product management, brand management and online marketing and to be able to apply such knowledge.
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8.
To have the persuasive skill and the ability to communicate effectively in the business life.
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9.
To be able to use the knowledge and communication technology tools and other vocational instruments and techniques.
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10.
To have the conscience to behave according to vocational ethical codes.
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11.
To have the ability to comprehend and use the vocational legal legislations.
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12.
To have the foreign language knowledge that will be adequate enough to communicate and to follow the international literature on marketing.
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9
Occupational Profiles of Graduates With Examples
The trainees who graduate from Marketing Program have the opportunity to work at marketing departments, sales departments, marketing research departments, advertisement departments of the firms in private sector, advertising and public relations agencies, hotel management, customer services of the banks and various firms and other marketing fields as well as public domain provided that the acquire a valid and admissible point from KPSS exam (Public Personnel Selection Examination). The graduates are working in these position under the title of manager, curator, expert or staff.
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Access to Further Studies
The graduates who successfully complete their associate training have the opportunity to apply to related undergraduate programs on condition that they acquire a sufficient mark from External Transfer Exam executed by OSYM (Student Selection and Placement Center)
11
Examination Regulations, Assessment and Grading
A student has to register at the beginning of the semester and has to attend at least 70% of the theoretical lessons and 80% of the practices in order to be able to enter the final exam of that particular course. The students are given at least one mid-term exam and one final exam. Mid-term exam (the grades given by assignments, lab exams and quizzes may also be added to mid-term grade) consists 40% of the pass mark and final exam consists the other 60%. All the exams are evaluated out of 100. The students have to acquire at least 50 points from the final exam. A student who has acquired AA, BA, BB, CB or CC as the pass mark from any course is considered as successful for that particular lesson. DC and DD are conditional successful grades. A student has to obtain 2.0 GPA (General Point Average) in order to be considered as successful for a course which they have received DC or DD as pass mark.
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Graduation Requirements
A student has to pass all the courses (a total of 120 ACTS), obtain at least 2.00 GPA over 4.00, escape FF or FD for any courses and complete the compulsory internship in order to be able to successfully complete the program.
Full-Time
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Address and Contact Details
Mustafakemalpaşa MYO-Pazarlama Program Başkanı
Öğr. Gör. Dr. Hande ARIKAN KILIÇ
arikanh@uludag.edu.tr
Dahili:61559
Öğr. Gör. Dr. Fatih BİLİCİ
bilici@uludag.edu.tr
Dahili:61533
Adres: Mustafakemalpaşa Meslek Yüksekokulu, Atariye Mahallesi Cumhuriyet Caddesi No:4/1 PK 16500 Mustafakemalpaşa / Bursa
Tel: +90 224 294 26 59, +90 224 613 31 02
Fax: +90 224 613 96 66
Mustafakemalpaşa MYO Maili:mkpasa@uludag.edu.tr
There are a library, a computer lab with internet connection and classrooms with technological equipment (projection, smart board, internet connection) in the college. Additionally, seminars in which experts and managers from the business world conveyed their knowledge and experience are hold.
| 1. Semester |
| Course Code |
Course Title |
Type of Course |
T1 |
U2 |
L3 |
ECTS |
| ISYZ001 |
GENERAL BUSINESS |
Compulsory |
3 |
0 |
0 |
5 |
| ISYZ005 |
COMMUNICATION TECHNIQUES |
Compulsory |
3 |
0 |
0 |
4 |
| OSPZ049 |
COMMERCIAL MATHEMATICS |
Compulsory |
3 |
0 |
0 |
4 |
| OSPZ050 |
INTRODUCTION TO ECONOMICS |
Compulsory |
3 |
0 |
0 |
5 |
| PZRZ107 |
PRINCIPLES OF MARKETING |
Compulsory |
3 |
0 |
0 |
6 |
| ATA101 |
ATATURK'S PRINCIPALS AND HISTORY OF REVOLUTIONS I |
Compulsory |
2 |
0 |
0 |
2 |
| TUD101 |
TURKISH LANGUAGE I |
Compulsory |
2 |
0 |
0 |
2 |
| YAD101 |
FOREIGN LANGUAGE I |
Compulsory |
2 |
0 |
0 |
2 |
| Total |
|
30 |
| 2. Semester |
| Course Code |
Course Title |
Type of Course |
T1 |
U2 |
L3 |
ECTS |
| ISYZ124 |
PUBLIC RELATIONS |
Compulsory |
2 |
0 |
0 |
3 |
| OSPZ047 |
STATISTICS |
Compulsory |
3 |
0 |
0 |
4 |
| PZRZ106 |
SALES MANAGEMENT |
Compulsory |
3 |
0 |
0 |
6 |
| PZRZ108 |
ADVERTISING |
Compulsory |
3 |
0 |
0 |
5 |
| ATA102 |
ATATURK'S PRINCIPLES AND HISTORY OF REVOLUTIONS II |
Compulsory |
2 |
0 |
0 |
2 |
| TUD102 |
TURKISH LANGUAGE II |
Compulsory |
2 |
0 |
0 |
2 |
| YAD102 |
FOREIGN LANGUAGE II |
Compulsory |
2 |
0 |
0 |
2 |
|
Click to choose optional courses.
|
|
|
|
|
6 |
| Total |
|
30 |
| 3. Semester |
| Course Code |
Course Title |
Type of Course |
T1 |
U2 |
L3 |
ECTS |
| MKP1 |
SUMMER PRACTICE-I |
Compulsory |
0 |
0 |
0 |
4 |
| PZRZ201 |
MARKETING RESEARCH |
Compulsory |
3 |
0 |
0 |
3 |
| PZRZ207 |
MARKETING COMMUNICATION |
Compulsory |
3 |
0 |
0 |
4 |
| PZRZ211 |
COMPETITIVE STRATEGIES |
Compulsory |
3 |
0 |
0 |
3 |
| OSPZ003 |
VOCATIONAL FOREIGN LANGUAGE I (ENGLISH) |
Compulsory |
3 |
0 |
0 |
4 |
|
Click to choose optional courses.
|
|
|
|
|
12 |
| Total |
|
30 |
| 4. Semester |
| Course Code |
Course Title |
Type of Course |
T1 |
U2 |
L3 |
ECTS |
| ISYZ038 |
INNOVATION MANAGEMENT |
Compulsory |
3 |
0 |
0 |
3 |
| PZRZ003 |
INTERNATIONAL MARKETING |
Compulsory |
3 |
0 |
0 |
3 |
| PZRZ210 |
BRAND MANAGEMENT |
Compulsory |
3 |
0 |
0 |
4 |
| STJ2 |
SUMMER PRACTICE-II |
Compulsory |
0 |
0 |
0 |
4 |
| OSPZ002 |
VOCATIONAL FOREIGN LANGUAGE II (ENGLISH) |
Compulsory |
3 |
0 |
0 |
4 |
|
Click to choose optional courses.
|
|
|
|
|
12 |
| Total |
|
30 |
| 2. Semester Optional Courses |
| Course Code |
Course Title |
Type of Course |
T1 |
U2 |
L3 |
ECTS |
| ISYS043 |
CONTEMPORARY MANAGEMENT APPROACH |
Optional |
2 |
0 |
0 |
3 |
| OTPS010 |
INFORMATION AND COMMUNICATION TECHNOLOGY |
Optional |
2 |
0 |
1 |
3 |
| PZRS022 |
CUSTOMER RELATIONSHIP MANAGEMENT |
Optional |
2 |
0 |
0 |
3 |
| PZRS023 |
MARKETING INFORMATION SYSTEMS |
Optional |
2 |
0 |
0 |
3 |
| PZRS024 |
MARKETING MANAGEMENT |
Optional |
2 |
0 |
0 |
3 |
| PZRS035 |
E MARKETING |
Optional |
3 |
0 |
0 |
3 |
| 3. Semester Optional Courses |
| Course Code |
Course Title |
Type of Course |
T1 |
U2 |
L3 |
ECTS |
| BSGS006 |
CREDIT TRANSACTIONS |
Optional |
1 |
2 |
0 |
3 |
| DTCS011 |
LOGISTICS |
Optional |
1 |
2 |
0 |
3 |
| ISYS045 |
CRISIS AND STRESS MANAGEMENT |
Optional |
1 |
2 |
0 |
3 |
| ISYS235 |
PACKAGED SOFTWARE I |
Optional |
1 |
2 |
0 |
3 |
| OSPS015 |
RESEARCH METHODS AND TECHNIQUES |
Optional |
1 |
2 |
0 |
3 |
| OSPS046 |
OFFICE PROGRAMMES |
Optional |
1 |
2 |
0 |
3 |
| PZRS025 |
SERVICE MARKETING |
Optional |
1 |
2 |
0 |
3 |
| PZRS026 |
MEDIA PLANNING |
Optional |
1 |
2 |
0 |
3 |
| PZRS027 |
CONSUMER BEHAVIOR |
Optional |
1 |
2 |
0 |
3 |
| PZRS028 |
ADVERTISING WRITING |
Optional |
1 |
2 |
0 |
3 |
| PZRS029 |
FIELD SALES PLANNING |
Optional |
1 |
2 |
0 |
3 |
| PZRS030 |
SOCIAL MARKETING |
Optional |
1 |
2 |
0 |
3 |
| PZRS209 |
WORKPLACE TRAINING I |
Optional |
0 |
16 |
0 |
12 |
| 4. Semester Optional Courses |
| Course Code |
Course Title |
Type of Course |
T1 |
U2 |
L3 |
ECTS |
| BYAS025 |
PRESENTATION TECHNIQUES |
Optional |
1 |
2 |
0 |
3 |
| ISYS001 |
ERGONOMICS |
Optional |
1 |
2 |
0 |
3 |
| ISYS005 |
ENTERPRENEURSHIP AND SMALL BUSINESS MANAGEMENT |
Optional |
1 |
2 |
0 |
3 |
| ISYS037 |
QUALITY MANAGEMENT SYSTEMS |
Optional |
1 |
2 |
0 |
3 |
| OSPS044 |
DESKTOP PUBLISHING |
Optional |
1 |
2 |
0 |
3 |
| OSPS048 |
ADVANCED EXCEL APPLICATIONS |
Optional |
1 |
2 |
0 |
3 |
| PZRS006 |
RETAIL MANAGEMENT |
Optional |
1 |
2 |
0 |
3 |
| PZRS012 |
SALES FORCE TRAINING |
Optional |
1 |
2 |
0 |
3 |
| PZRS031 |
SALES TECHNIQUES |
Optional |
1 |
2 |
0 |
3 |
| PZRS032 |
DIRECT MARKETING |
Optional |
1 |
2 |
0 |
3 |
| PZRS033 |
PHYSICAL DITRIBUTION MANAGEMENT |
Optional |
1 |
2 |
0 |
3 |
| PZRS034 |
ADVERTISING CAMPAIGNS |
Optional |
1 |
2 |
0 |
3 |
| PZRS210 |
WORKPLACE TRAINING II |
Optional |
0 |
16 |
0 |
12 |
