1	Course Title:	COMPETITIVE STRATEGIES
2	Course Code:	PZRZ211
3	Type of Course:	Compulsory
4	Level of Course:	Short Cycle
5	Year of Study:	2
6	Semester:	3
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr.Gör. ÖZLEM ŞAKAR
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:	Öğr.Gör. Özlem ŞAKAR ulucay@uludag.edu.tr 02247112781/61731
18	Website:
19	Objective of the Course:	The aim of this course is provide to the students how they will apply compete strategies and brand management successfully in business life.
20	Contribution of the Course to Professional Development

21

Learning Outcomes:

1 To be able to comprehend the effects of market, competitor and competition on marketıng decisions.; 2 To be able competition strategıes.; 3 To be able to follow competitors strategıes according to the aim and strategıes of the enterprise ando to be able to behave.; 4 To be able to plan competition strategıes and the use these in market.; 5 To be able to provide competition activity in accordance with qualifications of the market structure.; 6 Being able to design competition strategıes correct and realistic.; 7 Being be able to follow up the trends in marketing and the use of them in the own competitors.; 8 To be able to reconstruct the brand by following the brand strategies of the competitors.;

22	Course Content:

Week	Theoretical	Practical
1	Marketıng Concepts.
2	The concept of competıtor-competıtıon and ıts characteristics.
3	The neccesity of competition.
4	Competition Strategıes.
5	New developments at competıtıon strategıes
6	Competıtor Management
7	The importance of competıtors in market.
8	The importance of competıtıon in marketıng
9	Product strategy in competıtıon.
10	Price strategy in competıtıon
11	Distribition strategy in competıtıon
12	Marketıng communıcatıon attempts in competıtıon.
13	Marketıng communıcatıon attempts in competıtıon
14	Creatıng brand character and competıtors different

23	Textbooks, References and/or Other Materials:
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	10
Quiz	0	0
Homeworks, Performances	1	30
Final Exam	1	60
Total	3	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course
Information

25

ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	3	42
Practicals/Labs	0	0	0
Self Study and Preparation	14	2	28
Homeworks, Performances	1	0	0
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	10	10
Others	0	0	0
Final Exams	1	10	10
Total WorkLoad			90
Total workload/ 30 hr			3
ECTS Credit of the Course			3

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 2 3 4 2 3 3 3 3 3 3 3 3 LO2 2 3 3 3 4 4 4 4 4 3 4 5 LO3 3 3 3 3 3 3 4 4 5 5 4 5 LO4 1 1 2 3 3 3 3 3 4 5 5 5 LO5 2 3 3 3 3 3 4 4 4 4 4 4 LO6 3 3 3 4 4 4 4 4 4 4 5 5 LO7 1 2 3 4 3 4 4 4 4 4 4 4 LO8 2 2 3 3 3 3 3 3 4 5 5 5

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High