1	Course Title:	MARKETING
2	Course Code:	ISL5303
3	Type of Course:	Compulsory
4	Level of Course:	Second Cycle
5	Year of Study:	1
6	Semester:	1
7	ECTS Credits Allocated:	7
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Prof. Dr. Ümit Gücenme Gençoğlu
16	Course Lecturers:	Prof. Dr. Hakan Altıntaş Doç. Dr. Erkan ÖZDEMİR Doç. Dr. Çağatan Taşkın
17	Contactinformation of the Course Coordinator:	mhakan@uludag.edu.tr 02242941066
18	Website:
19	Objective of the Course:	To teach marketing's basic concepts and sub processes
20	Contribution of the Course to Professional Development

21

Learning Outcomes:

1 Understanding the importance of marketing; 2 Analyzing marketing problems that businesses can face in their sectors and solve these problems; 3 Applying the necessary techniques for marketing practices; 4 Defining consumer markets and industrial markets; 5 Understanding how businesses can communicate with their target markets; 6 Analyzing numerical data related with marketing function and observing these informations; 7 Using marketing informations in doing an effective marketing plan; 8 Understanding new marketing trends;

22	Course Content:

Week	Theoretical	Practical
1	Marketing Concepts, The Marketing Environment
2	Marketing Planning
3	Consumer Market And Consumer Buyer Behavior
4	Competition Analysis And Competitive Marketing Strategies
5	Market Segmentation
6	Targeting And Positioning
7	Product, Brand
8	Packing And Services
9	New Product Development And Product Life-Cycle Strategies
10	Pricing
11	Distribution
12	Advertising
13	Promotion
14	Personel Selling

23	Textbooks, References and/or Other Materials:	Philip Kotler, Kotler ve Pazarlama Philip Kotler ve Gary Armstrong, Principles of Marketing Philip Kotler ve Kevin Lane Keller, Marketing Management
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	0	0
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	100
Total	1	100
Contribution of Term (Year) Learning Activities to Success Grade		0
Contribution of Final Exam to Success Grade		100
Total		100
Measurement and Evaluation Techniques Used in the Course
Information

25

ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	3	42
Practicals/Labs	0	0	0
Self Study and Preparation	14	3	42
Homeworks, Performances	0	20	40
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	0	0	0
Others	2	20	40
Final Exams	1	50	50
Total WorkLoad			214
Total workload/ 30 hr			7,13
ECTS Credit of the Course			7

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 0 5 4 5 0 0 0 5 0 0 0 4 LO2 0 5 4 0 0 0 0 5 0 0 0 4 LO3 0 0 4 5 0 0 0 5 0 0 0 4 LO4 0 0 0 4 0 0 0 5 0 0 0 4 LO5 3 4 0 0 0 0 0 5 0 0 0 4 LO6 0 0 4 0 0 0 0 5 4 0 0 4 LO7 4 0 5 0 0 0 0 5 0 0 0 4 LO8 0 0 4 0 0 0 0 5 0 0 0 4

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High