1	Course Title:	E-MARKETING
2	Course Code:	PZRS110
3	Type of Course:	Optional
4	Level of Course:	Short Cycle
5	Year of Study:	1
6	Semester:	2
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr. Gör. MELİS FİDANCI SEZER
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:
18	Website:
19	Objective of the Course:	The aim is enabling the students to define e-marketing customers in accordance with the products and sales strategies of the business; to assist the constitution of the marketing/sales strategies by creating a database on Internet according to the customer characteristics, to realize e-sales according to the marketing strategies and policies of the business and to the customer characteristics and to cause updates in the sales section of the website according to the business, market and technological developments.
20	Contribution of the Course to Professional Development

21

Learning Outcomes:

1 Being able to comprehend e-marketing activities; 2 Being able to apply e-marketing tools ; 3 Being able to analyze e-marketing legislation; 4 Being able to define e-marketing elements ; 5 Being able to design the e-marketing operation; 6 Being able to analyze the e-marketing customer profile; 7 Being able to solve e-marketing problems; 8 Being able to apply e-marketing developments;

22	Course Content:

Week	Theoretical	Practical
1	The concept of Internet and its role in communication and marketing Marketing strategies in Internet
2	E-marketing elements
3	Creating database on Internet
4	Marketing strategies in Internet
5	Definition of customer profiles and needs through databases
6	Marketing strategies compliant to customer profiles and needs
7	Competition analysis and e-marketing strategies
8	Course review and Mid-term
9	Problems arising in e-marketing
10	Updates of sales sections in the website
11	Testing of marketing elements in e-marketing
12	Constitution of strategies related to the sales section of the website
13	Marketing elements according to strategies of the sales section in the website
14	Customer satisfaction in e-marketing

23	Textbooks, References and/or Other Materials:
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course
Information

25

ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	3	42
Practicals/Labs	0	0	0
Self Study and Preparation	14	3	42
Homeworks, Performances	0	0	0
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	10	10
Others	1	20	20
Final Exams	1	10	10
Total WorkLoad			124
Total workload/ 30 hr			4,13
ECTS Credit of the Course			4

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 4 2 4 5 5 4 4 2 3 3 3 4 LO2 5 3 4 4 5 4 5 2 5 3 4 4 LO3 2 2 1 3 3 1 2 2 2 4 5 2 LO4 4 2 4 4 4 4 5 2 4 3 3 5 LO5 4 3 5 5 5 4 5 3 4 3 3 5 LO6 4 4 5 4 4 4 4 4 5 4 3 4 LO7 5 5 5 5 5 5 5 5 4 4 4 5 LO8 4 3 3 4 5 4 4 3 5 3 4 5

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High