1	Course Title:	INTERNATIONAL MARKETING
2	Course Code:	ISL4310
3	Type of Course:	Optional
4	Level of Course:	First Cycle
5	Year of Study:	4
6	Semester:	8
7	ECTS Credits Allocated:	5
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Prof. Dr. MURAT HAKAN ALTINTAŞ
16	Course Lecturers:	Prof. Dr. Hakan Altıntaş Doç. Dr. Erkan ÖZDEMİR Doç. Dr. Çağatan Taşkın
17	Contactinformation of the Course Coordinator:	mhakan@uludag.edu.tr, 0 224 2941066, Uludağ Üniversitesi, İ.İ.B.F. İşletme Bölümü
18	Website:
19	Objective of the Course:	Teaching international marketing strategies which enterprises should put into practice in our world
20	Contribution of the Course to Professional Development

21

Learning Outcomes:

1 Understanding the importance of international marketing; 2 Analyzing marketing problems that businesses can face in their sectors and solve these problems in global markets; 3 Applying the necessary techniques for international marketing practices; 4 Defining consumer markets and industrial markets in international scale; 5 Understanding how businesses can communicate with their target markets in international scale; 6 Analyzing numerical data related with marketing function and observing these informations in international scale ; 7 Using marketing informations in doing an effective international marketing plan; 8 Understanding new marketing trends; 9 Understanding export operations; 10 Understanding import operations;

22	Course Content:

Week	Theoretical	Practical
1	Basic concepts in international marketing
2	Environmental factors affecting international marketing
3	International marketing planning
4	International marketing research
5	International market segmentation and positioning
6	Product in international marketing
7	Branding in international marketing (Mid-term Exam)
8	Pricing decision process in international marketing
9	Pricing strategies in international marketing
10	Distribution in international marketing
11	Advertising in international marketing
12	Personal sales in international marketing
13	Import operations and management
14	Export operations and management

23	Textbooks, References and/or Other Materials:	Philip R. Cateora, John L. Graham, International Marketing.
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course
Information

25

ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	3	42
Practicals/Labs	0	0	0
Self Study and Preparation	14	2	28
Homeworks, Performances	0	0	0
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	15	15
Others	1	45	45
Final Exams	1	20	20
Total WorkLoad			150
Total workload/ 30 hr			5
ECTS Credit of the Course			5

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 4 3 0 0 0 0 0 5 0 0 0 4 LO2 3 5 4 0 0 0 0 5 0 0 0 4 LO3 0 0 4 5 0 0 0 5 0 0 0 4 LO4 0 0 4 0 0 0 0 5 0 0 0 4 LO5 0 0 0 0 0 0 0 5 0 0 0 4 LO6 5 0 4 0 0 0 0 5 0 0 0 4 LO7 0 0 5 0 0 0 0 5 0 0 0 4 LO8 0 3 3 4 0 0 0 5 0 0 4 4 LO9 0 4 4 3 0 0 0 5 0 0 4 4 LO10 0 4 4 4 0 0 0 5 0 0 4 4

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High