1	Course Title:	ADVERTISING
2	Course Code:	PZRZ108
3	Type of Course:	Compulsory
4	Level of Course:	Short Cycle
5	Year of Study:	1
6	Semester:	2
7	ECTS Credits Allocated:	5
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr.Gör. YALIN FEYZİ KORUKÇU
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:	ykorukcu@uludag.edu.tr, Tel: 2615540/60535
18	Website:
19	Objective of the Course:	Aim is to comprehension of the students of the basic concepts and definitions of advertising as well as establishing a relation between other communication means and advertising, as a communication form.
20	Contribution of the Course to Professional Development

21

Learning Outcomes:

1 Being able to explain the advertising concept to the scope of integrated marketing communication; 2 Being able to design advertising campaigns ; 3 Being able to apply advertising strategies under the identities of advertiser and advertising agency; 4 Being able to comprehend advertising objectives and types and to apply this information in advertising techniques; 5 Being able to comprehend and apply the importance of research in advertising; 6 Being able to comprehend innovative studies in advertising; 7 Being able to solve problems possibly confronted during the advertising campaign period; 8 Being able to apply budget, media and channel studies; 9 Being able to analyze measurement results of advertising efficiency;

22	Course Content:

Week	Theoretical	Practical
1	Concept, history and function of advertisement
2	Objectives and types of advertisement
3	The place of advertising in marketing communication
4	Advertising agencies
5	Research and strategic decisions in advertising
6	Creative works in advertising
7	Advertising production techniques
8	Course review and Mid-term
9	Advertising campaigns
10	Media strategies, media planning and budget
11	Measurement of advertisement efficiency
12	Ethics in advertising
13	Advertising campaign examples
14	Advertising campaign examples

23	Textbooks, References and/or Other Materials:	Nedir bu reklam?, Prof.Dr.Muazzez Babacan,Beta Yayınları Reklamlardan Sonra;Güven Borça, MediaCat Yayınları Küçük Bir Reklam Bütçesiyle Büyük Sonuçlar;Cynthia Smith,Alfa Yayınları Ölçülebilir Reklam Hedefleri İçin Reklam Hedeflerini Tanımlamak;Solomon Dutka Reklamcılık Vakfı Yayınları Akılda Kalan Nedir?;Rex Brıggs&Gres Stuart, MediaCat Yayınları
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course
Information

25

ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	3	42
Practicals/Labs	0	0	0
Self Study and Preparation	14	3	42
Homeworks, Performances	0	0	0
Projects	4	10	40
Field Studies	0	0	0
Midtermexams	1	10	10
Others	0	0	0
Final Exams	1	15	15
Total WorkLoad			159
Total workload/ 30 hr			4,97
ECTS Credit of the Course			5

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 5 5 0 5 0 5 5 0 0 0 0 0 LO2 5 5 0 5 0 5 5 0 0 0 0 0 LO3 5 5 0 5 0 5 5 0 0 0 0 0 LO4 5 5 0 5 0 5 5 0 0 0 0 0 LO5 5 5 0 5 0 5 5 0 0 0 0 0 LO6 5 5 0 5 0 5 5 0 0 0 0 0 LO7 5 5 0 5 0 5 5 0 0 0 0 0 LO8 5 5 0 5 0 5 5 0 0 0 0 0 LO9 0 0 0 0 0 0 0 0 0 0 0 0

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High