1	Course Title:	AGRICULTURE AND FOOD INDUSTRY ADVERTISING
2	Course Code:	TEK4726-SS
3	Type of Course:	Optional
4	Level of Course:	First Cycle
5	Year of Study:	4
6	Semester:	8
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Doç.Dr. SERTAÇ DOKUZLU
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:	sduman@uludag.edu.tr ; 0 224 294 15 92 Uludağ Üniv. Ziraat Fak. Tarım Ekonomisi Bölümü, Görükle / Bursa
18	Website:
19	Objective of the Course:	The aim of the course is to teach general principles of advertising and to examine the advertisements from the both consumer and producer perspective
20	Contribution of the Course to Professional Development

21

Learning Outcomes:

1 How to identify market opportunities ; 2 Identifying and profiling target audiences; 3 Learns advertisement types; 4 Processes in advertising production; 5 Scheduling advertising; 6 Building client relationships ; 7 Presentation skills ;

22	Course Content:

Week	Theoretical	Practical
1	Advertisement consept and advertisement types
2	Advertisement types
3	Communication models
4	Consumer behaviour
5	Brand, brand image and institutional image concepts
6	Meaning of colours and drawings
7	Mid- term
8	Preparing advertisment campaigns
9	Advertisment writing
10	Advertisement project presentation
11	Advertisement project presentation
12	Advertisement project presentation
13	Preparing advertising budget
14	Advertisement efficiency evaluation

23	Textbooks, References and/or Other Materials:	Kocabaş F. ve Elden M., 2004. Advertising, Iletişim Publishing, Istanbul. Oyman M. ve Odabaşı, Y., 2003. Management of Marketing Communication, MediaCat Publishing, Istanbul Fidan, M. ve Yılmaz, Ş., 1999. Advertising, Tutibay Publishing, İstanbul. Related scientfic articles
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	30
Quiz	0	0
Homeworks, Performances	2	10
Final Exam	1	60
Total	4	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course
Information

25

ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	3	42
Practicals/Labs	0	0	0
Self Study and Preparation	2	6	12
Homeworks, Performances	2	10	20
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	10	10
Others	0	0	0
Final Exams	1	10	10
Total WorkLoad			104
Total workload/ 30 hr			3,13
ECTS Credit of the Course			3

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 0 0 4 4 5 4 5 5 3 2 4 0 LO2 0 0 5 5 4 4 5 4 4 2 4 0 LO3 0 0 4 5 4 4 4 4 3 0 4 0 LO4 0 0 4 4 4 4 4 4 3 0 4 0 LO5 0 0 4 5 5 5 5 3 3 4 4 0 LO6 0 0 4 5 5 4 3 4 4 4 4 0 LO7 0 0 4 4 3 3 3 0 4 5 3 0

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High