COURSE SYLLABUS

ADVERTISING WRITING

1	Course Title:	ADVERTISING WRITING
2	Course Code:	PZRS028
3	Type of Course:	Optional
4	Level of Course:	Short Cycle
5	Year of Study:	2
6	Semester:	3
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	1
9	Practice (hour/week) :	2
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr. Gör. Dr. FATİH BİLİCİ
16	Course Lecturers:	MYO'ların Yönetim Kurullarının Görevlendirdiği Öğretim Elemanları
17	Contactinformation of the Course Coordinator:	bilici@uludag.edu.tr Tel:(0224)6133102/61533
18	Website:
19	Objective of the Course:	Teaching the basics of copywriting and to practice the writing of advertising copies.
20	Contribution of the Course to Professional Development	Providing the necessary knowledge and skills for students who are considering working in the field of advertising or an advertising agency.

Learning Outcomes:

1	Being able to comprehend the task of the scripter within the Advertising Agency structure;
2	Being able to create advertisement scripts conforming to mass communication tools;
3	Being able to comprehend the techniques of the scripter;
4	Being able to comprehend and apply the importance of the heading in an advertisement script;
5	Being able to create slogans;
6	Being able to create scenarios;
7	Being able to comprehend and apply the harmony of jingles and advertisement script;
8	Being able to comprehend efficient communication processes required for the advertisement script;

22	Course Content:

Week	Theoretical	Practical
1	Effective Communication and Writing Process	Current examples
2	Advertising and Creative Strategies	Current examples
3	Target Audience in Advertising	Current examples
4	Copywriting in Printed Advertising Media: Newspapers and Magazines	Current examples
5	Copywriting in Print Ad Media: Direct Mailing and Flyer	Current examples
6	Copywriting in Print Ad Media: Sales Place Advertising	Current examples
7	Copywriting in Broadcast-Based Advertising Media: Radio	Current examples
8	Copywriting in Broadcast-Based Advertising Media: Television	Current examples
9	Copywriting in Broadcast-Based Advertising Media: Cinema	Current examples
10	Copywriting in Outdoor and Transit Advertising	Current examples
11	Corporate Advertising Practices	Current examples
12	Internet Advertising	Current examples
13	Copywriting in Global Advertising	Current examples
14	Current Developments in Copywriting	Current examples

23	Textbooks, References and/or Other Materials:	Satan Reklam Yaratmak – Luke Sullivan, Sam Bennett, Medicat Reklamarkası – Ender Merter, Medicat İyi Fikirler Büyük Kampanyalar: Yeni Medya ve Pazarlama Çağında Reklam Yazarlığı – Teressa Iezzi, Medicat Reklam Yazarının Elkitabı – Joseph Sugarman , Medicat
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	Measurment and evaluation is carried out according to principles of Bursa Uludağ University Associate and Undergraduate Education Regulation.
Information	Results are determined with the letter grade determined by the student automation system.

ECTS / WORK LOAD TABLE

CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High