1	Course Title:	TOURISM MARKETING
2	Course Code:	TOTZ025
3	Type of Course:	Compulsory
4	Level of Course:	Short Cycle
5	Year of Study:	1
6	Semester:	2
7	ECTS Credits Allocated:	4
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr. Gör. BİLGE GÖKIRMAK
16	Course Lecturers:	Meslek Yüksekokulları Yönetim Kurullarının görevlendirdiği öğretim elemanları
17	Contactinformation of the Course Coordinator:	Öğr. Gör. Bilge GÖKIRMAK Tel: 0224 2615540 / 60532 Mail: gbilge@uludag.edu.tr Sosyal Bilimler MYO
18	Website:
19	Objective of the Course:	To inform students studying Tourism and Hotel Manegement and Tourism and Travel Services Program about Tourism Marketing
20	Contribution of the Course to Professional Development	Tourism marketing, characteristics of the tourism market, factors affecting the market, touristic product, distribution in tourism, promotion in tourism, marketing research, international tourism marketing, price, market segmentation in tourism, marketing strategy, etc. subjects are learned.

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Learning Outcomes:

1 To be able to explain the concept of tourism marketing; 2 To be able to explain market segmentations and target market selection applications ; 3 To be able to recognize marketing mix in tourism ; 4 To be able to understand tourism marketing planning; 5 To be able to understand place of tourism marketing in business; 6 To be able to learn about electronic marketing ; 7 To be able to perform case analysis ;

22	Course Content:

Week	Theoretical	Practical
1	Service Marketing
2	Introduction to Tourism Marketing
3	Tourism Marketing Planning
4	Marketing information system and Tourism Market
5	Marketing Mix- Marketing Mix Elements and Tourism Product
6	Marketing Mix Elements: Distribution
7	Marketing Mix Elements: Price
8	Mid-term and Course review
9	Marketing Mix Elements: Physical Evidences
10	Marketing Mix Elements: Promotion
11	Marketing Mix Elements: People
12	Marketing Mix Elements: Processes
13	Electronic Marketing
14	Case Assessment

23	Textbooks, References and/or Other Materials:	-Erol , Mikdat (2003). Turizm Pazarlaması. Bursa . Ekin Kitabevi . -Rızaoğlu, B.(2004) Turizm Pazarlaması ,Detay Yayıncılık.
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	Measurement and evaluation is carried out according to the principles of Bursa Uludağ University Associate and Undergraduate Education Regulation.
Information	Results are determined with the letter grade determined by the student automation system.

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ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	3	42
Practicals/Labs	0	0	0
Self Study and Preparation	14	2	28
Homeworks, Performances	0	0	0
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	25	25
Others	0	0	0
Final Exams	1	25	25
Total WorkLoad			120
Total workload/ 30 hr			4
ECTS Credit of the Course			4

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 5 5 5 5 5 5 5 5 5 5 5 5 LO2 5 5 5 5 5 5 5 5 5 5 5 5 LO3 5 5 5 5 5 5 5 5 5 5 5 5 LO4 5 5 5 5 5 5 5 5 5 5 5 5 LO5 5 5 5 5 5 5 5 5 5 5 5 5 LO6 5 5 5 5 5 5 5 5 5 5 5 5 LO7 5 5 5 5 5 5 5 5 5 5 5 5

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High