1	Course Title:	PUBLIC DIPLOMACY
2	Course Code:	ULI5136
3	Type of Course:	Optional
4	Level of Course:	Second Cycle
5	Year of Study:	1
6	Semester:	2
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	2
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Doç. Dr. KADER ÖZLEM
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:	Doç. Dr. Kader ÖZLEM Uludağ Üniversitesi İktisadi ve İdari Bilimler Fakültesi Uluslararası İlişkiler Bölümü Siyasi Tarih Anabilim Dalı 16059 Görükle-BURSA Tel: 0224 294 11 56 e-mail: kaderozlem@uludag.edu.tr
18	Website:
19	Objective of the Course:	Public Diplomacy, also known as Diplomacy 2.0, emerged to support traditional diplomacy in interstate relations. In addition, Public Diplomacy, which manifests itself as a foreign policy technique, tries to ensure national interests by influencing the public opinion of the target countries. This course examines the transfer of knowledge in the theoretical framework of Public Diplomacy, as well as its applications in the context of country examples.
20	Contribution of the Course to Professional Development	To provide basic information about public diplomacy to students and to contribute to the department courses they will take during their master education in this context. To be able to analytically determine the historical basis of current international developments by reading the sources in Turkish and foreign literature.

21

Learning Outcomes:

1 Have knowledge about the concepts of public diplomacy and soft power.; 2 Learns the tools and methods used by public diplomacy.; 3 Have knowledge about the institutions of different countries that carry out public diplomacy and their methods.; 4 Learns the application areas of public diplomacy.;

22	Course Content:

Week	Theoretical	Practical
1	Presentation of course content and course materials
2	Progress of Diplomacy
3	The Emergence of Public Diplomacy
4	Public Diplomacy in Conceptual and Theoretical Perspectives
5	Soft Power and Public Diplomacy Relationship
6	Public Diplomacy Tools and Techniques
7	Public Diplomacy Application Areas
8	Digital Diplomacy and Public Diplomacy Relationship
9	Public Diplomacy of the USA
10	Public Diplomacy of the EU
11	Russia's Public Diplomacy
12	China's Public Diplomacy
13	Turkey's Public Diplomacy
14	General evaluation

23	Textbooks, References and/or Other Materials:	Barış Özdal, R. Kutay Karaca, Diplomasi Tarihi 1, 4. Baskı, Dora Yayınları, 2020. Barış Özdal, R. Kutay Karaca, Diplomasi Tarihi 2, 3. Baskı, Dora Yayınları, 2021. Jan Melissen (ed.), The New Public Diplomacy: Soft Power in International Relations , Palgrave Pub. Mehmet Salih Gün, Kamu Diplomasisi, Ankara: TBMM Araştırma Merkezi, Mart, 2010. Emine Akçadağ, "Dünya'da ve Türkiye'de Kamu Diplomasisi", Kamu Diplomasisi Enstitüsü, http://www.kamudiplomasisi.org/pdf/emineakcadag.pdf,
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	0	0
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	100
Total	1	100
Contribution of Term (Year) Learning Activities to Success Grade		0
Contribution of Final Exam to Success Grade		100
Total		100
Measurement and Evaluation Techniques Used in the Course	In the assessment and evaluation of the course, besides the final exam, self-evaluations during the semester are considered.
Information	None.

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ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	2	28
Practicals/Labs	0	0	0
Self Study and Preparation	0	0	0
Homeworks, Performances	0	2	40
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	0	0	0
Others	0	0	0
Final Exams	1	20	20
Total WorkLoad			88
Total workload/ 30 hr			2,93
ECTS Credit of the Course			3

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 LO1 1 2 3 0 0 0 0 0 0 0 LO2 0 0 0 4 5 1 0 0 0 0 LO3 0 0 0 0 0 0 2 3 4 0 LO4 0 0 0 0 0 0 0 0 0 5

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High