Türkçe English Rapor to Course Content
COURSE SYLLABUS
PUBLIC RELATIONS
1 Course Title: PUBLIC RELATIONS
2 Course Code: BYAZ214
3 Type of Course: Optional
4 Level of Course: Short Cycle
5 Year of Study: 2
6 Semester: 4
7 ECTS Credits Allocated: 3
8 Theoretical (hour/week): 3
9 Practice (hour/week) : 0
10 Laboratory (hour/week) : 0
11 Prerequisites: None
12 Recommended optional programme components: None
13 Language: Turkish
14 Mode of Delivery: Face to face
15 Course Coordinator: Öğr. Gör. DİLEK TAŞKIN
16 Course Lecturers: Meslek Yüksekokulları Yönetim Kurullarının görevlendirdiği öğretim elemanları
17 Contactinformation of the Course Coordinator: Öğr. Gör. Dilek TAŞKIN
Bursa Uludağ Üniversitesi Orhaneli MYO
Büro Yönetimi ve Yönetici Asistanlığı Programı
dilektaskin@uludag.edu.tr
224 294 26 86-62420
18 Website:
19 Objective of the Course: In terms of professional development of students, to provide information about current developments in public relations activities, scope, functionality and public relations practices applied in businesses and to gain skills in this regard.
20 Contribution of the Course to Professional Development To ensure that the importance of public relations in professional and business life is understood.
21 Learning Outcomes:
1 The concept of public relations allows learning the benefits it provides in terms of businesses and its relationship with other disciplines.;
2 Students are provided to learn the formation and development stages of the concept of public relations.;
3 It is provided to learn how the role of public relations is defined within the framework of the concept of social responsibility.;
4 It provides to learn the role of public relations in the establishment and reinforcement of organizational culture in enterprises.;
5 It provides to learn how the corporate identity, image is structured and how the concept of corporate reputation is formed in businesses.;
6 It provides information about how public relations units and activities are organized in enterprises.;
7 It provides information on the determination of the target audience that is the subject of public relations activities.;
8 It provides the definition of communication tools used in public relations activities.;
9 By examining the public relations activities carried out by the enterprises, it is provided to obtain information about the relations between the practices in the business world and the theory.;
22 Course Content:
Week Theoretical Practical
1 Definition, Importance and Historical Development Process of Public Relations in Businesses
2 Concepts Related to the Concept of Public Relations
3 Public Relations and Corporate Social Responsibility
4 Organizational Culture and Public Relations Concept
5 Basic Objectives and Principles Followed in Public Relations
6 Corporate Communication, Corporate Identity, Corporate Image
7 Corporate reputation
8 Organization of Public Relations Units in Businesses
9 Required Qualifications of Public Relations Unit and Public Relations Specialists in Businesses
10 Public Relations Management
11 Target Audience in Public Relations
12 Communication Tools Used in Public Relations
13 Public Relations and Ethics Relationship
14 Public Relations Practices in Businesses
23 Textbooks, References and/or Other Materials:
24 Assesment
TERM LEARNING ACTIVITIES NUMBER PERCENT
Midterm Exam 1 40
Quiz 0 0
Homeworks, Performances 0 0
Final Exam 1 60
Total 2 100
Contribution of Term (Year) Learning Activities to Success Grade 40
Contribution of Final Exam to Success Grade 60
Total 100
Measurement and Evaluation Techniques Used in the Course Measurement and evaluation are carried out according to the principles of Bursa Uludağ University Associate and Undergraduate Education and Training Regulations.
Information The results are determined by the letter grade determined by the student automation system.
25 ECTS / WORK LOAD TABLE
Activites NUMBER TIME [Hour] Total WorkLoad [Hour]
Theoretical 14 3 42
Practicals/Labs 0 0 0
Self Study and Preparation 14 3 42
Homeworks, Performances 0 0 0
Projects 0 0 0
Field Studies 0 0 0
Midtermexams 1 1 1
Others 0 0 0
Final Exams 1 1 1
Total WorkLoad 86
Total workload/ 30 hr 2,87
ECTS Credit of the Course 3
26 CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12
LO1 4 3 3 2 1 0 0 3 2 2 0 2
LO2 5 4 5 2 1 0 0 3 2 2 0 2
LO3 3 3 2 0 0 0 4 0 2 0 0 3
LO4 3 2 2 1 0 0 4 0 3 2 0 3
LO5 5 5 4 3 5 0 5 4 4 4 0 3
LO6 5 5 4 3 3 0 5 3 3 3 0 3
LO7 5 4 5 4 4 0 4 4 4 4 0 3
LO8 5 4 5 5 5 0 4 5 3 4 0 2
LO9 5 3 3 3 2 0 5 4 3 3 0 3
LO: Learning Objectives PQ: Program Qualifications
Contribution Level: 1 Very Low 2 Low 3 Medium 4 High 5 Very High
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