COURSE SYLLABUS

PUBLIC RELATIONS

1	Course Title:	PUBLIC RELATIONS
2	Course Code:	BYAZ214
3	Type of Course:	Optional
4	Level of Course:	Short Cycle
5	Year of Study:	2
6	Semester:	4
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr. Gör. DİLEK TAŞKIN
16	Course Lecturers:	Meslek Yüksekokulları Yönetim Kurullarının görevlendirdiği öğretim elemanları
17	Contactinformation of the Course Coordinator:	Öğr. Gör. Dilek TAŞKIN Bursa Uludağ Üniversitesi Orhaneli MYO Büro Yönetimi ve Yönetici Asistanlığı Programı dilektaskin@uludag.edu.tr 224 294 26 86-62420
18	Website:
19	Objective of the Course:	In terms of professional development of students, to provide information about current developments in public relations activities, scope, functionality and public relations practices applied in businesses and to gain skills in this regard.
20	Contribution of the Course to Professional Development	To ensure that the importance of public relations in professional and business life is understood.

Learning Outcomes:

1	The concept of public relations allows learning the benefits it provides in terms of businesses and its relationship with other disciplines.;
2	Students are provided to learn the formation and development stages of the concept of public relations.;
3	It is provided to learn how the role of public relations is defined within the framework of the concept of social responsibility.;
4	It provides to learn the role of public relations in the establishment and reinforcement of organizational culture in enterprises.;
5	It provides to learn how the corporate identity, image is structured and how the concept of corporate reputation is formed in businesses.;
6	It provides information about how public relations units and activities are organized in enterprises.;
7	It provides information on the determination of the target audience that is the subject of public relations activities.;
8	It provides the definition of communication tools used in public relations activities.;
9	By examining the public relations activities carried out by the enterprises, it is provided to obtain information about the relations between the practices in the business world and the theory.;

22	Course Content:

Week	Theoretical	Practical
1	Definition, Importance and Historical Development Process of Public Relations in Businesses
2	Concepts Related to the Concept of Public Relations
3	Public Relations and Corporate Social Responsibility
4	Organizational Culture and Public Relations Concept
5	Basic Objectives and Principles Followed in Public Relations
6	Corporate Communication, Corporate Identity, Corporate Image
7	Corporate reputation
8	Organization of Public Relations Units in Businesses
9	Required Qualifications of Public Relations Unit and Public Relations Specialists in Businesses
10	Public Relations Management
11	Target Audience in Public Relations
12	Communication Tools Used in Public Relations
13	Public Relations and Ethics Relationship
14	Public Relations Practices in Businesses

23	Textbooks, References and/or Other Materials:
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	Measurement and evaluation are carried out according to the principles of Bursa Uludağ University Associate and Undergraduate Education and Training Regulations.
Information	The results are determined by the letter grade determined by the student automation system.

ECTS / WORK LOAD TABLE

CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High