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Course Title: |
PUBLIC RELATIONS |
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Course Code: |
BYAZ214 |
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Type of Course: |
Optional |
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Level of Course: |
Short Cycle |
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Year of Study: |
2 |
6 |
Semester: |
4 |
7 |
ECTS Credits Allocated: |
3 |
8 |
Theoretical (hour/week): |
3 |
9 |
Practice (hour/week) : |
0 |
10 |
Laboratory (hour/week) : |
0 |
11 |
Prerequisites: |
None |
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Recommended optional programme components: |
None |
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Language: |
Turkish |
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Mode of Delivery: |
Face to face |
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Course Coordinator: |
Öğr. Gör. DİLEK TAŞKIN |
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Course Lecturers: |
Meslek Yüksekokulları Yönetim Kurullarının görevlendirdiği öğretim elemanları |
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Contactinformation of the Course Coordinator: |
Öğr. Gör. Dilek TAŞKIN Bursa Uludağ Üniversitesi Orhaneli MYO Büro Yönetimi ve Yönetici Asistanlığı Programı dilektaskin@uludag.edu.tr 224 294 26 86-62420 |
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Website: |
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Objective of the Course: |
In terms of professional development of students, to provide information about current developments in public relations activities, scope, functionality and public relations practices applied in businesses and to gain skills in this regard. |
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Contribution of the Course to Professional Development |
To ensure that the importance of public relations in professional and business life is understood. |
Week |
Theoretical |
Practical |
1 |
Definition, Importance and Historical Development Process of Public Relations in Businesses |
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2 |
Concepts Related to the Concept of Public Relations |
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3 |
Public Relations and Corporate Social Responsibility |
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4 |
Organizational Culture and Public Relations Concept |
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5 |
Basic Objectives and Principles Followed in Public Relations |
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6 |
Corporate Communication, Corporate Identity, Corporate Image |
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7 |
Corporate reputation |
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8 |
Organization of Public Relations Units in Businesses |
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9 |
Required Qualifications of Public Relations Unit and Public Relations Specialists in Businesses |
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10 |
Public Relations Management |
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11 |
Target Audience in Public Relations |
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12 |
Communication Tools Used in Public Relations |
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13 |
Public Relations and Ethics Relationship |
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14 |
Public Relations Practices in Businesses |
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