1	Course Title:	STRATEGIC MANAGEMENT
2	Course Code:	BYAS252
3	Type of Course:	Optional
4	Level of Course:	Short Cycle
5	Year of Study:	2
6	Semester:	4
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	1
9	Practice (hour/week) :	2
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Öğr. Gör. BERRAK DENİZ ÇETİNKAYA
16	Course Lecturers:	Meslek Yüksekokulları Yönetim Kurullarının Görevlendirdiği Öğretim Elemanları
17	Contactinformation of the Course Coordinator:	bdenizcetinkaya@uludag.edu.tr 0.2242942686-08505326696
18	Website:
19	Objective of the Course:	The aim of this course is to improve the students' strategy development skills and knowledge from the perspective of senior management, and to make the student competent about the implementation and control processes of strategies by analyzing the internal and external environment of the enterprises in the strategic management process.
20	Contribution of the Course to Professional Development	Gains the competence to manage and control the process by perceiving the management processes in businesses.

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Learning Outcomes:

1 To be able to gain knowledge about the importance of the basic concepts of the strategic management process.; 2 To have knowledge about the strategic management process; 3 Acquiring the necessary knowledge and skills to analyze the internal and external environment; 4 To have knowledge about basic strategies; 5 Knowledge of identifying alternative corporate and functional strategies; 6 Developing knowledge and strategy selection knowledge and skills about competitive and international strategies; 7 To be able to comprehend the implementation, evaluation and control processes of strategies;

22	Course Content:

Week	Theoretical	Practical
1	Strategic management in businesses and related concepts	Example of basic concepts
2	Strategic management process	Introduction of strategic management process elements
3	External environment analysis in businesses	External environment analysis case study
4	Internal environment analysis in businesses	Internal environment analysis case study
5	Basic strategies	Example of basic strategies
6	Corporate strategies	Example of corporate strategies
7	Competitive strategies	Examination of competition strategies on businesses
8	Competitive strategies	Examination of competition strategies on businesses
9	Functional strategies and strategic selection	Exemplification of functional strategies and evaluation of strategic selection
10	International strategies	Examples of implementation of international strategies
11	Techniques used in the implementation of management strategies	Examination of management strategy techniques on businesses
12	Implementation of Strategies-1: Business structures and systems	Strategy implementation examples
13	Implementation of Strategies-2: Management styles and business capabilities	Strategy implementation examples
14	Strategic assessment and control	Examining the strategy evaluation tools

23	Textbooks, References and/or Other Materials:	- Michael A. Hitt, R. Duane Ireland ve Robert E. Hoskisson 2005. Strategic management: competitiveness and globalization concepts. Mason, Ohio: Thompson South Western. - Thomas L. Wheelen ve J. David Hunger 2004. Strategic management and business policy. Upper Saddle River, NJ: Pearson Prentice Hall.
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	Measurement and evaluation are carried out according to the principles of Bursa Uludağ University Associate Degree and Undergraduate Education Regulations.
Information	Results are determined by letter grade determined by student automation system.

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ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	1	14
Practicals/Labs	14	2	28
Self Study and Preparation	6	5	30
Homeworks, Performances	0	0	0
Projects	0	0	0
Field Studies	0	0	0
Midtermexams	1	8	8
Others	0	0	0
Final Exams	1	10	10
Total WorkLoad			90
Total workload/ 30 hr			3
ECTS Credit of the Course			3

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 4 4 5 5 4 4 3 4 3 4 5 3 LO2 4 5 5 4 3 4 4 3 4 5 4 4 LO3 5 4 3 5 4 3 5 3 4 5 3 5 LO4 5 4 2 5 4 4 3 3 4 4 5 4 LO5 4 4 3 4 5 5 4 4 4 5 5 4 LO6 5 4 4 4 4 3 4 5 4 5 2 3 LO7 5 5 4 4 5 5 4 3 5 2 4 4

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High