1	Course Title:	ADVERTISING TEXT WRITING
2	Course Code:	GSY2116
3	Type of Course:	Optional
4	Level of Course:	First Cycle
5	Year of Study:	2
6	Semester:	4
7	ECTS Credits Allocated:	3
8	Theoretical (hour/week):	1
9	Practice (hour/week) :	1
10	Laboratory (hour/week) :	0
11	Prerequisites:	none
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Doç. Dr. MİNE ARTU MUTLUGÜN
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:	Doç.Dr. Mine ARTU MUTLUGÜN
18	Website:
19	Objective of the Course:	The aim of the course is to equip students with the skills required for the profession of Advertising writing. At the end of the semester, all students are expected to complete all the stages of an original radio play and write it.
20	Contribution of the Course to Professional Development	The aim of the course is to equip students with the skills required for the profession of. At the end of the semester, all students are expected to complete all the stages of an original radio play and write it.

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Learning Outcomes:

1 Knows the history of radio broadcasting in Turkey and the World; 2 Knows the differences between advertising and scenario; 3 Has command of the formal issues in advertising writing; 4 Can grasp the technical problems of advertising text; 5 Can write a advertising text; 6 Can interprete advertising text; 7 Can comment on Advertising;

22	Course Content:

Week	Theoretical	Practical
1	Definition of Radio Play	Analysis on Radio Play
2	History of Radio Play	Analysis on Radio Play
3	Radio play and radio sector	Analysis on Radio Play
4	differences between radio play and script	Sample Radio Play writing
5	Formulas in Radio plays	Analysis on Radio Play
6		Sample Radio Play writing
7		Sample Radio Play writing
8		Sample Radio Play writing
9
10
11
12
13
14

23	Textbooks, References and/or Other Materials:	Screenplay:The Foundations of Screenwriting Syd Field, Dell Publishing, USA, 1984 The Screenwriter's Workbook, Syd Field, Dell Publishing, USA, 1984 Writing Dialogue for Scripts, Rib Davis A&C Black, London, 1998 1-Senaryo-Wendel Wellman 2-Senaryoda diyalog Micheal Korz 3-Sinema ve Tv için senaryo yazmak Alan A. Armer
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	Measurement and evaluation are performed according to the Rules & Regulations of Bursa Uludağ University on Undergraduate Education.
Information

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ECTS / WORK LOAD TABLE

Activites	NUMBER	TIME [Hour]	Total WorkLoad [Hour]
Theoretical	14	1	14
Practicals/Labs	14	1	14
Self Study and Preparation	5	10	50
Homeworks, Performances	0	0	0
Projects	1	5	5
Field Studies	0	0	0
Midtermexams	0	0	0
Others	0	0	0
Final Exams	0	0	0
Total WorkLoad			83
Total workload/ 30 hr			2,77
ECTS Credit of the Course			3

26	CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12 LO1 4 3 3 4 4 3 5 0 0 0 0 0 LO2 3 5 5 4 5 3 4 0 0 0 0 0 LO3 4 3 5 4 4 3 4 0 0 0 0 0 LO4 3 3 3 4 5 4 4 0 0 0 0 0 LO5 0 0 0 0 0 0 0 0 0 0 0 0 LO6 0 0 0 0 0 0 0 0 0 0 0 0 LO7 0 0 0 0 0 0 0 0 0 0 0 0

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High