Türkçe English Rapor to Course Content
COURSE SYLLABUS
CONGRESS AND EXHIBITION
1 Course Title: CONGRESS AND EXHIBITION
2 Course Code: TSEZ209
3 Type of Course: Compulsory
4 Level of Course: Short Cycle
5 Year of Study: 2
6 Semester: 3
7 ECTS Credits Allocated: 3
8 Theoretical (hour/week): 3
9 Practice (hour/week) : 0
10 Laboratory (hour/week) : 0
11 Prerequisites: -
12 Recommended optional programme components: None
13 Language: Turkish
14 Mode of Delivery: Face to face
15 Course Coordinator: Öğr.Gör. NAZIFE KÜÇÜKASLAN
16 Course Lecturers: U.Ü.SBMYO MÜDÜRLÜĞÜNÜN ATADIĞI ÖĞRETİM ELEMANLARI
17 Contactinformation of the Course Coordinator: Öğr.Gör.Melih SERENGİL
UÜ.SBMYO
mserengil@uludag.edu.tr
Tel: 2615540/60541
18 Website:
19 Objective of the Course: By this course,It’s aimed to teach the ability of organizing congress and seminars in Tourism Services Program.
20 Contribution of the Course to Professional Development By this course,It’s aimed to teach the ability of organizing congress and seminars in Tourism Services Program.
21 Learning Outcomes:
1 Understanding types and features of meetings;
2 Undertanding meeting and congress organizers ;
3 Explaining the meeting planning and management;
4 Understanding meeting budget planning and budget control;
5 Learning the importance of communication and communication tools in meeting –management.;
6 Explaining Catering and Banquet Services;
7 Interpreting the future of meeting sector and trends;
8 Learning about fair organizations;
9 Analyzing the possible problems and finding out a solution.;
22 Course Content:
Week Theoretical Practical
1 Congress Management at Turkey and the World.
2 Meeting types and features
3 Meeting and Convention planners
4 Company, Association, Union Meetings
5 Meeting planning and meeting management
6 Agreements, meeting planning and Budgets Control
7 Marketing Management at Meeting industry. For the purposes of advertising, promotion and public relations planning meeting
8 Mid-term Exam and course repetition
9 Dialog at the Meeting Management
10 Organizational buyers and factors influencing purchase decisions
11 Catering and Banquet Services
12 Fair Organizations
13 Fair Organizations
14 The future of the Meeting Industry and meeting trends .
23 Textbooks, References and/or Other Materials: 1-Kongre Turizmi ve Fuar Organizasyonları-Y.AYMANKUY 2010 Detay Kitapevi ANKARA
2-Kongre ve Toplantı Yönetimi, İge Pırnar TAVMERGEN, Ebru Günlü AKSAKAL
3-Celil ÇAKICI, Toplantı Yönetimi, Detay Yayıncılık, Ankara, 2006.
24 Assesment
TERM LEARNING ACTIVITIES NUMBER PERCENT
Midterm Exam 1 40
Quiz 0 0
Homeworks, Performances 0 0
Final Exam 1 60
Total 2 100
Contribution of Term (Year) Learning Activities to Success Grade 40
Contribution of Final Exam to Success Grade 60
Total 100
Measurement and Evaluation Techniques Used in the Course TEST OR CLASSIC EXAM
Information TEST OR CLASSIC EXAM
25 ECTS / WORK LOAD TABLE
Activites NUMBER TIME [Hour] Total WorkLoad [Hour]
Theoretical 14 3 42
Practicals/Labs 0 0 0
Self Study and Preparation 0 0 0
Homeworks, Performances 0 0 0
Projects 0 0 0
Field Studies 0 0 0
Midtermexams 1 20 20
Others 0 0 0
Final Exams 1 25 25
Total WorkLoad 107
Total workload/ 30 hr 2,9
ECTS Credit of the Course 3
26 CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
PQ1 PQ2 PQ3 PQ4 PQ5 PQ6 PQ7 PQ8 PQ9 PQ10 PQ11 PQ12
LO1 2 0 0 0 0 0 0 1 2 0 0 0
LO2 0 2 0 0 0 0 0 0 0 0 0 0
LO3 0 0 0 0 0 0 0 0 0 0 0 0
LO4 0 0 0 0 0 0 0 0 0 0 0 0
LO5 0 0 0 0 3 0 2 0 1 0 0 0
LO6 0 0 0 0 0 0 0 0 0 0 0 0
LO7 0 0 0 0 0 0 0 0 0 3 0 0
LO8 0 0 2 0 0 0 0 0 0 0 3 0
LO9 0 0 0 3 0 0 2 0 0 0 0 0
LO: Learning Objectives PQ: Program Qualifications
Contribution Level: 1 Very Low 2 Low 3 Medium 4 High 5 Very High
Bologna Communication
E-Mail : bologna@uludag.edu.tr
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