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Course Title: |
CONGRESS AND EXHIBITION |
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Course Code: |
TSEZ209 |
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Type of Course: |
Compulsory |
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Level of Course: |
Short Cycle |
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Year of Study: |
2 |
6 |
Semester: |
3 |
7 |
ECTS Credits Allocated: |
3 |
8 |
Theoretical (hour/week): |
3 |
9 |
Practice (hour/week) : |
0 |
10 |
Laboratory (hour/week) : |
0 |
11 |
Prerequisites: |
- |
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Recommended optional programme components: |
None |
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Language: |
Turkish |
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Mode of Delivery: |
Face to face |
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Course Coordinator: |
Öğr.Gör. NAZIFE KÜÇÜKASLAN |
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Course Lecturers: |
U.Ü.SBMYO MÜDÜRLÜĞÜNÜN ATADIĞI ÖĞRETİM ELEMANLARI |
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Contactinformation of the Course Coordinator: |
Öğr.Gör.Melih SERENGİL UÜ.SBMYO mserengil@uludag.edu.tr Tel: 2615540/60541 |
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Website: |
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Objective of the Course: |
By this course,It’s aimed to teach the ability of organizing congress and seminars in Tourism Services Program. |
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Contribution of the Course to Professional Development |
By this course,It’s aimed to teach the ability of organizing congress and seminars in Tourism Services Program. |
Week |
Theoretical |
Practical |
1 |
Congress Management at Turkey and the World. |
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2 |
Meeting types and features |
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3 |
Meeting and Convention planners |
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4 |
Company, Association, Union Meetings |
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5 |
Meeting planning and meeting management |
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6 |
Agreements, meeting planning and Budgets Control |
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7 |
Marketing Management at Meeting industry. For the purposes of advertising, promotion and public relations planning meeting |
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8 |
Mid-term Exam and course repetition |
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Dialog at the Meeting Management |
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10 |
Organizational buyers and factors influencing purchase decisions |
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11 |
Catering and Banquet Services |
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12 |
Fair Organizations |
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13 |
Fair Organizations |
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14 |
The future of the Meeting Industry and meeting trends . |
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