Introduction to get the ability to learn what the tour operator and travel companies are.
20
Contribution of the Course to Professional Development
Introduction to get the ability to learn what the tour operator and travel companies are.
21
Learning Outcomes:
1
The establishment purpose of travel companies
and positive gain of the companies to the tourism sector.;
2
Classification of the travel companies according to the services they give and the internal differences.
;
3
Understanding the components and the relations
of the tourism sector. ;
4
Defining and understanding the stages of the tourism product while introducing to the consumer. ;
5
Understanding the tourism marketing network. ;
6
Understanding the tourism marketing components ;
7
Preparation of and knowledge about package tour ;
8
Planning the touristic product and analyzing the supply and demand. Ability to dominate the sector. ;
9
Having the knowledge about the touristic values of the country and planning new components. ;
10
Understanding the relation between your operator and travel company (incoming agency) ;
22
Course Content:
Week
Theoretical
Practical
1
Definition, history and establisment of travel company.
2
Kinds, functions and working fields of the travel companies.
3
Relations of the travel companies in tourism sector with other companies and benefits of the travel companies.
4
Preparation of the operational organizations of the agencies.
5
Preparation of the operational organizations of the agencies.
6
Definition, history and establisment of tour operator.
7
Kinds, functions and working fields of the tour operator
8
Mid-term and Course review
9
Relations of the tour operators in tourism sector with other companies and their benefits.
10
Tour operator and package tour
11
Production process of package tour. Investigation-planning-marketing and supervising.
12
Production process of package tour. Investigation-planning-marketing and supervising.
13
Production process of package tour. Investigation-planning-marketing and supervising.
14
Preparation of a sample package tour.
23
Textbooks, References and/or Other Materials:
Textbook, 1- İÇÖZ, Orhan: Seyahat Acenteleri ve Tur Operatörlüğü Yönetimi Genişletilmiş 6. Baskı Turhan Kitabevi, Ankara Reference books 2- AHİPAŞAOĞLU, H.Suavi : Seyahat İşletmelerinde Tur Planlaması ve Yönetimi 2. Baskı Detay Yayıncılık, Ankara, 2001 3- MISIRLI, İrfan: Seyahat Acenteleri ve Tur Operatörlüğü, Detay Yayınları, Ankara-2002 4- HACIOĞLU, Necdet, Seyahat Acenteleri ve Tur Operatörlüğü, Nobel Yayınevi, 6. Baskı, Ankara-2006
24
Assesment
TERM LEARNING ACTIVITIES
NUMBER
PERCENT
Midterm Exam
1
40
Quiz
0
0
Homeworks, Performances
0
0
Final Exam
1
60
Total
2
100
Contribution of Term (Year) Learning Activities to Success Grade
40
Contribution of Final Exam to Success Grade
60
Total
100
Measurement and Evaluation Techniques Used in the Course
TEST OR CLASSIC EXAM
Information
TEST OR CLASSIC EXAM
25
ECTS / WORK LOAD TABLE
Activites
NUMBER
TIME [Hour]
Total WorkLoad [Hour]
Theoretical
14
3
42
Practicals/Labs
0
0
0
Self Study and Preparation
14
4
56
Homeworks, Performances
0
0
0
Projects
2
14
28
Field Studies
0
0
0
Midtermexams
1
10
10
Others
0
0
0
Final Exams
1
14
14
Total WorkLoad
150
Total workload/ 30 hr
5
ECTS Credit of the Course
5
26
CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS
