COURSE SYLLABUS

DIGITAL ECONOMY

1	Course Title:	DIGITAL ECONOMY
2	Course Code:	IKT4306
3	Type of Course:	Optional
4	Level of Course:	First Cycle
5	Year of Study:	4
6	Semester:	8
7	ECTS Credits Allocated:	5
8	Theoretical (hour/week):	3
9	Practice (hour/week) :	0
10	Laboratory (hour/week) :	0
11	Prerequisites:	None
12	Recommended optional programme components:	None
13	Language:	Turkish
14	Mode of Delivery:	Face to face
15	Course Coordinator:	Prof. Dr. Cem Okan Tuncel
16	Course Lecturers:
17	Contactinformation of the Course Coordinator:	Prof. Dr. Cem Okan TUNCEL Adres: Uludağ Üniversitesi, İktisadi ve İdari Bilimler Fakültesi İktisat Bölümü Posta kodu: 16059 Görükle Kampüsü, Nilüfer/ Bursa Tel:224 29 41 177 E posta:cotuncel@uludag.edu.tr
18	Website:
19	Objective of the Course:	The digitization of the economy is one of the most critical issues of our time. Digital technologies have changed businesses and people's lives and will continue to do so in the future. This course aims to analyze the digital economy and how the digital economy affects markets and society. It will examine some of the key features prevalent in the digital economy, including network effects, bilateral markets, search and matching, reputation systems, and data usage. In addition, next-generation models such as search engines, e-commerce platforms and the GIG economy will be discussed.
20	Contribution of the Course to Professional Development	Students taking the course will be able to analyze how the digitalization of the economy affects markets and society.

Learning Outcomes:

1	To have knowledge about the digital economy.;
2	To have knowledge about digital business models.;
3	To learn about selected socio-technical issues in the digital economy such as privacy and market regulation.;
4	To learn how the internet, mobile communications, the sharing economy, social media, and cryptocurrencies impact global businesses.;
5	To examine some of the key features prevalent in the digital economy, including network effects, bilateral markets, search and match, reputation systems, and data usage.;

22	Course Content:

Week	Theoretical	Practical
1	General Concepts of the Digital Economy
2	Digital Technologies as General Purpose Technologies
3	Pricing and Zero Marginal Cost Economics in the Digital Economy
4	Competition in the Digital Economy
5	Platform Economies and Network Effects
6	Two Sided Markets
7	Information Economy in Digital Markets: Search Engine and Matching
8	Sharing and GIG Economies
9	Entrepreneurship Ecosystem in the Digital Economy
10	Start-up Economy and Digital Business Models
11	Intellectual Property Rights and Open Sources in the Digital Economy
12	Industry 4.0
13	The Economics of Blockchain Technology
14	Artificial Intelligence Automation Systems and Robots

23	Textbooks, References and/or Other Materials:	Rifkin J. (2015). Nesnelerin Interneti Ve Işbirliği Çağı. İstanbul: Optimist Yayınları. Schwap K. (2016). Dördüncü Sanayi Devrimi. Optimist Yay. İstanbul Özkaşıkçı I. (2013). Dijital Çağda Girişimcilik Ekosistemi. Butik Yayıncılık. İstanbul. Brynjolfsson, E. & MaAfee A. (2015). İkinci Makine Çağı. Türk Hava Yolları Yay. İstanbul Katz, M. and Shapiro, C. 1994. “System Competition and Network Effects.” The Journal of Economic Perspectives, Vol.8, No. 2, pp. 93-115. Eisenmann, T., Parker, G., and Van Alstyne, M. 2006, “Strategies for Two-Sided Markets”, Harvard Business Review. Armstrong, M (2006), “Competition in Two-Sided Markets”, RAND Journal of Economics, 37:668-691.
24	Assesment

TERM LEARNING ACTIVITIES	NUMBER	PERCENT
Midterm Exam	1	40
Quiz	0	0
Homeworks, Performances	0	0
Final Exam	1	60
Total	2	100
Contribution of Term (Year) Learning Activities to Success Grade		40
Contribution of Final Exam to Success Grade		60
Total		100
Measurement and Evaluation Techniques Used in the Course	Multiple choice exam / short answer exam
Information

ECTS / WORK LOAD TABLE

CONTRIBUTION OF LEARNING OUTCOMES TO PROGRAMME QUALIFICATIONS

LO: Learning Objectives

PQ: Program Qualifications

Contribution Level:

1 Very Low

2 Low

3 Medium

4 High

5 Very High